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Mountain View, CA, United States, 2016/12/14 - Through internal recalibration, strategic acquisitions, and aggressive engineering, the new TiVo has established a compelling value proposition [NASDAQ: TIVO] - TiVo.com / Frost.com.
Based on its recent analysis of the consumer video industry, Frost & Sullivan recognizes TiVo with the 2016 Global Frost & Sullivan Entrepreneurial Company of the Year Award. Rovi's acquisition of TiVo has enabled it to blend its strength in guides, advertising, and analytics with TiVo’s strength in over the top (OTT), on-demand user experience (UX) and content discovery. The combined TiVo offers a diversified product portfolio that can thrive in current and future market conditions. The company has reshaped its core competencies to create solutions that can restore service providers to a front-and-center role in consumer entertainment.
TiVo’s footprint is set to increase. Cumulatively, TiVo serves nearly 500 service providers worldwide, and its subscriber base is expected to include over 25 million households.
"Acknowledging the consumer confusion caused by a profusion of data and fragmentation of content services, TiVo aims to restore engagement opportunities to operators through its unified entertainment system. This solution combines traditional Rovi’s metadata strengths with cross-service search to create a single portal for users to discover and browse TV episodes and movies across all accessible content services,” said Frost & Sullivan Industry Principal Avni Rambhia. "This feature, among others, is packed into TiVo’s current-generation DVR. Search results can be added to a cloud-based watch list, which can then be accessed from any other device."
TiVo has the most comprehensive set of content engagement and discovery solutions in the market, including metadata, semantic search capabilities, personalized recommendations, and traditional electronic program guides (EPGs). The company also boasts customer reporting and audience segmentation capabilities coupled with usage analytics. Platform components can be deployed traditionally or in the cloud. This offers the infrastructural support necessary for operators to deliver experiences that are in line with today’s online-first, on-demand consumer expectations.
From operators such as Dish to CE device vendors such as Samsung, nearly every ecosystem player is a licensee of TiVo’s technology and intellectual property (IP) in some form. Underpinning its entrepreneurial pivot to full-fledged solutions, TiVo’s solid IP gives it a firm footing in the consumer video industry. As a result, TiVo is well positioned to partner with service providers in an evolving television ecosystem.
TiVo is expected to continue its drive towards global expansion, extending its value proposition outside of Rovi’s traditional stronghold of North America. A significant opportunity is the growing demand for rich metadata solutions for European countries, where the combined company has its sights firmly set on establishing a wider, more diverse customer base.
"TiVo’s position as a vendor that offers the trifecta of cross-service search and recommendation, metadata solutions, and unified consumption devices puts it in a blue-ocean space," noted Rambhia. "Personalization of the consumer experience is possible by using data, analytics and insights to understand consumer engagement. In this scenario, TiVo has a large opportunity to differentiate itself and transform the media industry."
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in devising a strong growth strategy and robustly implementing it. The recipient has shown strength in terms of innovation in products and technologies, leadership in customer value, and speed in response to market needs. In short, the award looks at the emerging market participants in the industry and recognizes their best practices that are positioned for future growth excellence.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
TiVo (forward.tivo.com) is a global leader in entertainment technology and audience insights. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape. TiVo enables the world’s leading media and entertainment providers to deliver the ultimate entertainment experience.
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