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Lausanne, Switzerland, 2016/11/15 - BRP continues its Evinrude expansion by signing new agreements with renowned European boat builders Ranieri International, Ocqueteau, Lomac, Select Plaisance, Saver and T.A. Mare - BRP.com. TSX: DOO
Thanks to these, BRP is able to offer a wide range of boats powered by Evinrude engines, from Rigid Inflatable Boats (RIBs) to fishing and fiber glass boats (open, cabin cruiser, sundeck an more), all suited to the European consumer’s needs.
“This is a great step forward for the Evinrude brand and demonstrates our ability to grow the business,” explained Steve Pelletier, newly appointed vice-president and regional general manager, Europe, Middle East and Africa region. “These new agreements were well received by the 39 international journalists and 155 dealers at our Evinrude dealer event in Italy who tested the perfect match that is the new Evinrude E-TEC G2 engine with these boats. Now, we will focus on developing these agreements through co-marketing initiatives in Europe.”
The E-TEC G2 technology and the benefits it brings to consumers have been key in attracting boat builders. BRP’s CEO, José Boisjoli, is committed to launching 3 new G2 engine platforms over the next 3 years. This engagement, renewed by Pelletier during the Evinrude Club in Italy, will be an even stronger lever to convince the public and spread the Evinrude footprint in Europe.
BRP signed similar agreements with ZODIAC Nautic and RIBITALY in the spring.
BRP (brp.com) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.8 billion from over 100 countries, the Company employs approximately 7,900 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.