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NCR Corporation, a global leader in omni-channel solutions, today announces that BlueStar Europe has joined its roster of distribution providers as a two-tier distributor for NCR’s retail solutions.
BlueStar works exclusively with value-added resellers (VARs), providing them with complete solutions, business development and marketing support. NCR and BlueStar’s expanded relationship will enable them to distribute NCR’s complete portfolio of omni-channel retail technologies including Assisted POS, Peripherals, RealSCAN Scanners & RealPOS Printers. As a two tier distributor, BlueStar’s services extend beyond simple distribution to a range of services that provide greater flexibility and extended support for VARs reselling NCR technologies. This will include the provision of credit facilities, marketing assistance and extensive technical support.
“BlueStar Europe has a deep presence across Europe and vast experience within the point of sale and data capture industry,” said Matt Thatcher, Global Distribution Channel Leader, NCR. “It’s the ideal partner in helping to deliver and build on NCR’s technology for VARs across Europe.”
“For NCR, BlueStar Europe will provide the opportunity to scale and offer in-depth localised service, allowing us to keep regional inventory readily accessible for our partners and reduce shipping time for forecasted projects,” continues Thatcher. “BlueStar Europe, along with our other two-tier distributors, will greatly enhance our ability to deliver services to the highest possible standard across the region.”
BlueStar Europe joins NCR’s roster of pan-European distributors and will offer services in the UK, France, Germany, Benelux, Spain, Portugal, Italy, Ireland and the Nordics.
Laurent Berger, VP of Sales, BlueStar Europe, concludes “BlueStar has built a wide range of partnerships with leading brands in retail technology and we’re delighted to add NCR that group. This partnership will allow us to continue to offer VARs the best possible products, accompanied by the best possible service.”
About NCR Corporation
NCR Corporation (ncr.com) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.
NCR is headquartered in Duluth, Georgia with over 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. The company encourages investors to visit its website which is updated regularly with financial and other important information about NCR.
Media Contact: Tim Henschel - NCR Corporation
P: 770-299-5100 - E: tim.henschel[.]ncr.com.
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ortrud.wenzel[.]ncr.com 
