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Brisbane West End, Queensland, Australia, 2016/10/13 - Float therapy and cryotherapy are the two hottest trends in health and wellness. Now, for the first time in Australia, these two therapies will be available under one roof at The Float Space Brisbane West End.
With more and more people taking charge of their health and longevity, the growth in the float industry has been truly astounding worldwide as people look for a way to switch off from the stresses of an increasingly busy daily life while cryotherapy is the latest craze in recovery, anti-ageing, weight loss and skin rejuvenation.
Float therapy is a unique and powerful relaxation and recovery tool involving floating effortlessly on a dense solution of Epsom Salt and water, heated to skin temperature, that has positively impacted the lives of many who’ve experienced it. It’s the combination of a sensory reduced environment (no light, no sound, no touch) and the effect of zero gravity on the body that allows us to effortlessly reach a state of sheer relaxation that truly reboots the body and mind.
Research studies show that floatation reduces blood pressure and the level of stress-related hormones, and it’s been used to treat insomnia, chronic pain and migraines and more. Being exposed to a temperature of -150C for a quick 3 minutes is whole body cryotherapy. The theory behind cryotherapy is that the extreme cold decreases injury inflammation and pain, and facilitates faster body recovery.
Cryotherapy has also been praised for boosting energy, helps sleep disorders and jet lag, speeding weight loss and accelerating collagen production. The anti-ageing virtues of extreme cold have been known for a long time in Nordic and Eastern countries for rejuvenation and as an apparent fountain of youth.
Boasting these amazing health benefits, it comes as no surprise that celebrities and professional athletes around the globe have been secretly using float and cryotherapy for many years to get ahead and elevate their health and beauty.
The Australian Institute of Sport facilitate floating to their athletes and have been doing so since the 2000 Olympic games. Athletes like Steph Curry from the Golden State Warriors and NRL legend Willie Mason among others have made floatation a part of their lives.
UFC fighter, Tom Watson, states “Sometimes the benefits are mental, and I’m more alert and less burned out, and sometimes the benefits are physical, and I’m feeling refreshed and ready to train again. But either way, it’s like a reset button, and that’s critical when you’re pushing hard for a fight”.
Australia’s own Elle Macpherson favoured floatation throughout her career - both for the relaxation and natural skin care benefits of the Epsom salts and it’s been speculated that cryotherapy is really how Demi Moore stays looking so young. Cryotherapy has also been used by basketball superstar Lebron James, boxing legend Floyd Mayweather and soccer great Cristiano Ronaldo to overcome injuries and extend their careers.
Float- and cryotherapy aren’t amazing because athletes and celebrities do it; athletes and celebrities float and cryo because it is amazing. Simple, inexpensive, natural and effective: floating and cryotherapy is a health- and performance-enhancing experience for everyone.
The Float Space Brisbane, located on Montague Road in eclectic West End, is passionate owners Janina Hildebrand and Felipe Galler’s second dedicated float centre. Their first being a popular wellness destination on the Sunshine Coast in Maroochydore, where they’ve conducted over 10,000 floats since opening in 2015. With the remarkable improvements they've seen in their clients' quality of life, the German/Brazilian couple are extremely excited to bring their expertise and the world’s finest, largest and most advance float tanks to Brisbane.
"Our world is bursting with stimulation and it’s unlikely that this will change. But if we have a tool that can help us actually become more resistant to stress and go through our daily lives feeling happy, pain free and more relaxed, wouldn't that alone be amazing?" says Hildebrand.
The Float Space aims to provide an urban retreat for anyone who needs to recover from a busy life in a tranquil and inviting environment. It features three private suites, cryosauna and far infrared sauna. The combination of these unique therapies offered at The Float Space takes health and well-being to a whole other level and provides something for everybody. Reboot your mind and body at Brisbane’s newest world-class relaxation and recovery centre.
The Float Space Brisbane will officially open to the public in mid November.