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NewswireTODAY - /newswire/ -
Kirkland, WA, United States, 2007/04/02 - Paul Swift, cycling product designer/developer, starts new company.
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Paul Swift, designer of the world renowned LeMond RevMaster, a founder and one of the owners of LeMond Fitness, left his daily duties to pursue a new venture. Prior to his work with LeMond Fitness, Paul created the first commercially viable bike fitting system, that incorporated looking at the front view of the cyclist. Paul also helped to develop the patented Cleat Wedge, and is renewing his efforts in the Bike Fitting World, with the formation of Bike Fit Systems LLC.
Initial efforts by his new company, will focus on getting the necessary attention back to the bike fitting products that Paul created, and LeMond Fitness had distributed. Paul set aside the bike fitting company, when he helped form LeMond Fitness. Royalties from the Bike Fit Product sales by LeMond Fitness were donated by Paul to various charities.
A veritable drawer full of ideas, that had been shelved while at LeMond Fitness needed attention, and the products already on the market, needed more exposure, according to Swift. Sales of the Cleat Wedge and Bike Fitting tools have already doubled in the first quarter of operation, compared to past quarters sales figures. New products are already being developed for Bike Fitting and Fitness market segments. Strategic alliances are being formed (news releases to follow soon), and education is also being put to the forefront of the Bike Fitting Business.
The Cleat Wedges, which Paul helped to release in 1996, were formerly known as Big Meats and LeWedges. Most of the products developed by Paul, were created out of his own necessity to correct biomechanical misalignments. Those products also helped to support his successful racing career, as an 8-time Elite National Champion. Besides his championships, Paul is also one of the fastest American Cyclists ever to race a bicycle.
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paul[.]bikefit.com 
