NewswireToday - /newswire/ -
London, United Kingdom, 2016/08/23 - We’re pleased to partner with mobile marketing and commerce provider Weve to launch “smart scanner” mobile coupons with nationwide campaigns from shopper media agency Capture’s brands, including McCain Roasts - Weve.com / EagleEye.com.
The mobile coupons enable customers to redeem offers straight from their smartphone, eliminating the paper process. With the integration into our digital promotions platform, this means that advertisers can track mobile coupon redemptions in real-time, to gain an accurate ROI and to provide the ability to offer more personalised and relevant offers to consumers based on their purchasing behaviour.
Utilising the power of technology for mobile coupons
Weve simply sends a text message to customers, on behalf of the advertiser, with details of the offer and a link to the coupon. Once customers click on the link, they are taken to a barcode, generated by Eagle Eye, to scan at the checkout directly from their mobile, to redeem the coupon immediately.
Weve (weve.com), a leading provider of mobile marketing and commerce services in the UK, is now part of O2.
With the enhanced ability to reach up to 31 million+ consent-based customers, Weve provides a single point of contact for brands and businesses to connect to a large-scale mobile audience.
Weve delivers sophisticated brand communications through its mobile messaging and display platforms via broad, targeted and location-based activity. All services are underpinned by some of the most intelligent data analytics available in the UK, providing clients with invaluable insight into campaign performance, as well as their potential and existing customers.