NewswireTODAY - /newswire/ - Morden, Surrey, United Kingdom, 2016/02/01 - Fresh from its skirmish with Wikipedia over whether magnetic therapy is pseudoscience or effective alternative medicine, Magnetic Products Store (MPS®) has come out fighting with an offer to "brighten up everyone's Winter!".

Magnetic Products Store a leading seller of magnetic bracelets, is rebounding from its clash with Wikipedia by offering winter solace, claiming that there's more to magnetic bracelets than just the magnets.

"Late winter is a depressing time in England," said MPS spokesman Phil Abrams,"because it's still cold and rainy and the days are short, but Christmas and the New Year are behind us. Bright and shiny magnetic bracelets are a powerful antidote to the winter blues - regardless of the debate over magnetic therapy."

The reference to "the debate over magnetic therapy" is understood to be a reference to the spat between the magnetic jewellery business and a Wikipedia editor who has consistently blocked and deleted any attempts to draw attention to studies indicating that magnetic bracelets and jewellery can have a palliative effect on arthritis patients.

Attempts to modify the Wikipedia page "Magnet Therapy", to include references to a number of such studies have been reverted by the editor who stated: " We are not here to sell magnet therapy." The editor argued that the statements from the medical studies to the effect that the evidence did not support magnetic therapy were the "key" statements, whilst those that said otherwise, in the case of osteoarthritis, were not.

After several unsuccessful attempts to include the qualifying statements from the relevant medical studies, MPS is now seeking to put the dispute behind them and is offering it's new range of magnetic bracelets with a revised emphasis on the brightness and aesthetics of the bracelets, rather than any contentious therapeutic or palliative properties.

Agency / Source: MPS | Adva Trading Ltd

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