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NewswireTODAY - /newswire/ -
Solvang, CA, United States, 2015/11/09 - Mark Oliver, Inc. creates line of Greek food products for the U.S. market - MarkOliverInc.com / Behance.net.
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Armed with the ambition to sell their Greek food products in the U.S. and win over the American consumer with superior flavors and quality, Mark Oliver, Inc. (MOI) was approached by a Greek manufacturer to position, name, brand, and design packaging for their pistachio products.
In the past decade the sales of Greek food products have exploded due to the attention focused on the healthful Mediterranean diet. There are no imported Greek Pistachios in the U.S. marketplace. Because the source of the product was Greece, and the intended market would be a store like Whole Foods, MOI positioned the product as a healthy imported Greek food.
The next step was naming. MOI's solution,"Hellas Farms," communicated the brand's origins using the original name English-speaking people used for Greece. Next, they solidified the message with the tagline "The Flavors of Greece," additionally identifying the origin while opening the door to future line extensions.
Using carefully selected iconography, images, colors, and fonts to evoke the Greek origination of the product, MOI created a design for mass-marketing Greek Pistachios which would stand out in the salty snack sector of grocery or at the checkout-stand and appeal to consumers in the 25+ category. The packaging was made market-ready in 1.75 oz. bags by adding a cluster of pistachios and the copy "handpicked & roasted, lightly brined with Greek sea salt."
MOI (Mark Oliver, Inc). is a nationally recognized award-winning branding and packaging design agency specializing in food and beverage consumer packaged goods for clients throughout the world.
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mark[.]markoliverinc.com 
