Breast Cancer Foundation (“BCF”) has named Brand Incorporated (“Brand Inc.”) as its digital public relations partner for Pink Ribbon Walk 2015 (“PRW”).
Launched in 2010, PRW is a signature annual event during Breast Cancer Awareness Month in October. This year, apart from bringing breast cancer fighters, survivors and supporters together in a symbolic 3.2-kilometre walk and emphasising the importance of a healthy lifestyle, PRW also hopes to raise awareness of breast cancer among others who are unfamiliar with or unaware of the gravity of the disease.
“We continue to look into ways to reach out to a wider audience. Digital content is critical in today’s communication. Through digital platforms such as social media, we aim to achieve greater awareness of breast cancer, and more importantly, public resonance that the illness is a societal issue that affects families and friends,” shares Mrs Noor Quek, President of BCF.
Brand Inc. will be actively involved in engaging audience with fresh content and updates through social media channels of Pink Ribbon Walk. The team will also be managing the event’s online presence among the various digital media platforms and parenting bloggers.
Ms. Elaine Seah, Group Director of Brand Inc., comments,“We are proud to be one of the partners of PRW. It is a cause that is close to our hearts. This may be our first time that we are working directly with BCF but it is our fifth year working on Pink Ribbon affiliated projects. We hope to take the awareness to a greater height.”
PRW is happening on 3 October 2015 at the Event Square at Waterfront Promenade. For more information, visit pinkribbonsingapore.com.
About Breast Cancer Foundation
Breast Cancer Foundation (BCF) is a non-profit organisation set up in 1997 with the mission to eradicate breast cancer as a life-threatening disease. Being an advocacy group, BCF propagates awareness and education through talks, events, exhibitions and publications, and advocates early detection through regular screening. Support and volunteer programmes are organised for survivors and their family members, caregivers and volunteers through counselling, training, empowerment and ‘Healing Through The Arts’ activities. BCF is one of the few breast cancer advocacy groups in the world with a Men’s Support League to emphasise men’s role in society’s fight against this affliction. For more information, visit bcf.org.sg or call 6352 6560.
About Brand Incorporated Pte Ltd
Established in 2003 as a boutique public relations agency in Singapore, Brand Incorporated Pte Ltd (Brand Inc.) specialises in consumer lifestyle and medical public relations. Over the years, Brand Inc. has evolved to be one of the leading boutique public relations (PR) agencies with presence in Singapore and Malaysia.