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NewswireTODAY - /newswire/ -
Herndon, VA, United States, 2015/08/11 - Business Intelligence International Sciences Group (BIISG), a leading marketing research and consulting firm focused on cognitive-based marketing solutions, announced that it has received a patent-pending classification for a new methodology system.
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Authored by John Kostak, a Senior Consultant at BIISG, The 7i’s of Marketing mix system is a comprehensive and iterative model for establishing new top line growth and long-term brands through innovation. The system can be adopted and implemented for new initiatives or turnaround projects within organizations, divisions or product groups sized from start-up to Fortune 500.
Breaking through the increasingly diluted, always-on content stream to establish new beachheads of growth and brand sustainment is complex and complicated today. Add in the technological breakthroughs we’re achieving in cognitive and big data analytics and, immediately, the sense of urgency to develop new methodologies that are strategic-focused is put into context.
“The 7i’s of Marketing mix system was architected to solve this major challenge, offering a comprehensive workflow that will not fail if adhered to with discipline”, says Mr. Kostak. “The invention allows senior management, stakeholders and entrepreneurs to identify key opportunity gaps that align with the organization’s culture, capabilities and objectives. From research and data analysis to branding and go-to-market campaign strategy, the 7i’s of Marketing mix system fleshes out a unique and strategic plan for growth”.
The model ensures sustainability because it iterates a continuous quality improvement process, especially valuable for organizations striving to become agile cultures. The system also utilizes a scrum-like flush point within each of the seven stages so that planning is consistently being back-checked to the brand strategy and relevant analytics.
The seven stages of the 7i’s model are: Interpret stage, Innovate stage, Identify stage, Invest stage, Implement stage, Influence stage and Inspect stage. BIISG (biisg.com) has been exercising the new model through pilots, diverse in project value, scope and industry.
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john.kostak[.]biisg.com 
