Nzuri Africa, a Swahili phrase meaning Beautiful Africa, is the title for a newly developed 1-hour, Docu-Reality series, serving the Tourism & Leisure television variety, Nzuri Africa… Echoes of African Beauty. The production is currently being scheduled for broadcast to the 54 countries located within the continent of Africa; it’s first forty five (45) episodes, of 45minutes will comprise the first season, which is slated to shoot in Addis Ababa, Ethiopia and broadcast in both English and African languages end of summer 2015. Confirmed to participate in the first season of Nzuri Africa is a cast of vibrant Pan-African talent including Macky 2 (Zambia), Ahmed Amwinyi (Tanzania), Lucky Nombuala (South Africa), 231 (Liberia), Episode (Ghana), Tom Woldekiros (Ethiopia) and Ammara Brown (Zimbabwe).
Nzuri Africa, Echoes of African Beauty was designed to encourage Africans the world over to look into what Africa has to offer in the categories of tourism, endeavour and hospitality. It is intended for the expose to be delivered in a manner that is real, believable, effective and entertaining. With the cast leading, Nzuri Africa allows the world to participate in closing the gap between Africans on the continent and those in the Diaspora. And with built in examples, viewers will have the opportunity to witness historic collaborations of emerging popular Pan-African talent from Tanzania, Liberia, Ghana, Zambia, Zimbabwe, South Africa, Ethiopia and the United States; further supporting collaborations in the tourism and related industries geared toward African growth and development.
“Ethiopian tourism is one diamond-mine that has not been excavated and for a long time we have explored ways to make is accessible to the region and to the rest of the world. As the hub of African diplomacy, Ethiopia is excited to be at the forefront of this venture as we are certain of the success of Nzuri Africa as it exposes the beauty of Africa.” State Minister: HE Ato Peter Gatkuoth Gey
The production of Nzuri Africa is scheduled to commence in the second week of October in Addis Ababa, Ethiopia. StarSat and Africa Magic, all major networks on the African region with coverage in over 50 countries, averaging viewership of between 650-800 million people are in negotiations with the Executive Producers of Nzuri Africa… Echoes of African beauty for its flagship broadcast.
“It is our intent that through Nzuri Africa regional tourism for all planned locations will experience a boom--as middle aged Africans will be incited to explore the region more”, pronounces Miji Pearse, one of the Executive Producers for the series and International Media Consultant with Premium World Brand Management. “Furthermore, opportunities for collaboration between Africans on the continent and those in the Diaspora that are connected to tourism and television content production will be explored and fostered to ensure sustainable growth and development of both industries on a global scale; as we work with African partners to synergize like-minded efforts.”
The project would not have kicked off were it not for the existence of the solid and fruitful partnership between Premium World Brand Management Atlanta, GA USA and Firefly Media & Entertainment, a division of Firefly Group, Johannesburg, South Africa; 2012 commencing the union of the two entities. The partnership was positioned on great foundations and since has resulted in the strategic growth of both units, as they together seek to “Bridge the Gap” between Africans everywhere whilst ensuring the sustainability of media platforms that encourage wholesome family television content.
Premium World Brand Management| United States of America
Operating in a WORLD of its own, PWBM re-shapes the perspective of all who come in contact with us. We are unmoving in our objective to serve as a catalyst, which will aid in overall business growth through increased media impressions, heightened brand awareness and strategic counsel for our clients. PWBM is one of the Executive Producers of Nzuri Africa... Echoes of African Beauty.
Firefly Media & Entertainment| South Africa
FIREFLY Media & Entertainment, a division of FIREFLY Group (Pty) Ltd is an African media organization whose interest is in all forms of African expression and innovativeness. Our organization was founded to facilitate the documentation and repackaging of all historic, cultural and artistic projects for the consumption of a global audience. We initiate and emphasis on projects that have value for Africans and Africans in the Diasporas, whilst also ensuring the availability of platforms where African uniqueness can be showcased. FIREFLY Media & Entertainment is one of the Executive Producers of Nzuri Africa... Echoes of African Beauty.
Seriti Group| South Africa
Seriti Community Initiative is an Economic Development and Capacity Building resource, operating in the public, private, civil society and community sectors of Southern Africa and elsewhere. It’s aim is to empower its client base in their respective objectives of job creation, enterprise development, superior returns on CSI spend, institutional development, entrepreneurship and community support projects / programmes. Seriti Group is the Promoter and Project Facilitator for Nzuri Africa... Echoes of African Beauty.