NewswireTODAY - /newswire/ - Vancouver, British Columbia, Canada, 2015/07/23 - Absolute® Software Corporation (the “Company”) introduced a new brand identity that reflects the values, strengths, and objectives of the organization - Absolute.com. TSX: ABT

Absolute’s new brand image is a modern and sophisticated identity that depicts security and innovation as the company's core offering.

"The new brand signals a clear purpose for Absolute,” said Geoff Haydon, chief executive officer, Absolute. “Just as our company has evolved over the past 20 years, so too must our brand. This initiative allows us to draw greater focus to our core business of device and information security, and reflects our position as an innovative market leader.”

With this announcement, Absolute’s new corporate wordmark will serve as the sole logo for the organization and will be used for all collateral. As part of this initiative, Absolute’s product nomenclature will also change and will now be known as Absolute Data & Device Security (DDS).

Leveraging Persistence® technology, Absolute DDS (formerly Absolute Computrace®) delivers a reliable two-way connection to all endpoints and the data they contain, allowing customers to assess risk, secure the lifecycle of each device, and preemptively respond to security incidents.

“Absolute’s name and logo are important symbols of our identity, our culture, and our objectives,” said Mr. Haydon. “We firmly believe that simplifying our corporate brand will help strengthen and modernize how we represent ourselves across global markets. This new identity properly conveys who we are today and into the future.”

Absolute’s new brand is now active across all corporate assets, as well as through the organization’s global partner channels.

About Absolute Software
Absolute Software Corporation (absolute.com) is the industry standard in persistent endpoint security and data risk management solutions for computers, laptops, tablets and smartphones. Persistence® technology from Absolute provides organizations with visibility and control over all of their devices, regardless of user or location. If an Absolute software client is removed from an endpoint, it will automatically reinstall so IT can secure each device and the sensitive data it contains. No other technology can do this. Absolute is positioned on three Gartner, Inc. Magic Quadrants - the Magic Quadrant for Client Management Tools (CMT), the Magic Quadrant for Enterprise Mobility Management (EMM) and the Magic Quadrant for Content-Aware Data Loss Prevention. Absolute is one of only four vendors to be recognized on both the CMT and EMM Magic Quadrants. Persistence technology is embedded in the firmware of computers, netbooks, tablets and smartphones by global leaders, including Acer, ASUS, Dell, Fujitsu, HP, Lenovo, Microsoft, Motion, Panasonic, Samsung, and Toshiba, and the Company has reselling partnerships with these OEMs and others, including Apple.

©2015 Absolute Software Corporation. All rights reserved. Computrace and Absolute are registered trademarks of Absolute Software Corporation. For patent information, visit absolute.com/patents. The Toronto Stock Exchange has neither approved nor disapproved of the information contained in this news release.

Public Relations: Becky Obbema, Interprose
E: becky.obbema[.]interprosepr.com - P: +1 408-778-2024

Investor Relations: Kristen Dickson, CFA, TMX|Equicom
E: kdickson[.]equicomgroup.com - P: 1 416 815 0700 x273

Agency / Source: Absolute Software Corp.

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