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The move is designed to grow its critical mass in the market and to better serve local and global clients. The move reflects the continued importance of the Israeli market to Kantar.
Until now Kantar’s local activity in data investment management (marketing research) has been through TNS (also known as TNS Teleseker), Kantar Media and Millward Brown licensee Shiluv, who successfully introduced a number of Millward Brown solutions into the market. In October the licence agreement between Millward Brown and Shiluv will terminate and Millward Brown’s licence in Israel will be transferred to TNS as of November 1st 2015.
TNS is the largest and leading market research agency in Israel; it is a full service agency with a unique product offer supported by a broad range of global business solutions. The move will see Millward Brown solutions distributed by TNS through dedicated client teams using Millward Brown’s proprietary solutions such as Link™ and Brand Dynamics.
About TNS
TNS (tnsglobal.com) advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.
About Kantar
Kantar (kantar.com) is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
Contacts:
Kantar: Lindsay McMurdo
E: lindsay.mcmurdo[.]kantar.com.
Millward Brown: Jean-Michel Janoueix - Regional Managing Director
E: jeanmichel.janoueix[.]millwardbrown.com.
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stella.karayoff[.]tns-teleseker.com 
