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NewswireTODAY - /newswire/ -
New York, NY, United States, 2015/06/03 - Custom Experiential Marketing Shop Launches with Pepsi’s Brisk, Fiat Chrysler Automobiles’ Jeep, Foot Locker’s SIX:02 and More - TheMachineNYC.com.
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This month BE THE MACHINE launched nationwide. The shop specializes in developing and executing custom experiential marketing campaigns.
Be The Machine enters the marketplace with a reputation for delivering creative, highly targeted and impactful campaigns. Since its launch, in 2015, the company has successfully partnered with a range of clients for campaigns including: Fiat Chrysler Automobile’s Jeep winter activations, Foot Locker’s SIX:02 expansion, and Pepsi’s Brisk at the SXSW festival in Austin, TX.
“We are proud and excited to announce the formation of Be The Machine,” said Patrick West, Founder. “We wanted to build something that reflects our personal approach to business.” Before launching Be The Machine, Mr. West formed and spearheaded the event marketing divisions at YouthStream Media Networks and later Zoom Media.
Joining Mr. West are Maggie Goldstein and Lindsey Synalovski, two experiential marketing industry veterans previously with Zoom Media. Ms. Goldstein is based in Be The Machine’s New York City office and Ms. Synalovski oversees the company’s Ft. Lauderdale office.
The firm will focus on the following types of programs: experiential marketing, live events, sponsorship activations, content creation, influencer programs, product sampling and live stunts. “Be The Machine is about great people, smart ideas and solid performance in the field,” said Mr. West.
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patrick[.]themachinenyc.com 
