Good Housekeeping and Hearst Digital Studios have partnered to launch GoodHousekeeping.TV, a premium video experience featuring the Web’s most well-known creative experts alongside Good Housekeeping editors. These how-to video classes offer a wide range of cooking, crafting and DIY projects, including repurposing vintage photos, creating the perfect gallery wall and transforming store-bought candy into beautiful, edible works of art. GoodHousekeeping.TV can be found at goodhousekeeping.tv and on Facebook, Twitter, YouTube and Pinterest.
GoodHousekeeping.TV’s four initial content pillars cooking, crafting, DIY/home and party planning feature “genius ideas” to educate and entertain viewers. The slate includes free 2 to 3 minute digital shorts and paid 30 to 180 minute premium classes. GoodHousekeeping.TV’s paid classes offer in-depth, step-by-step demonstrations ranging from $2.99 to $5.99 per class. Paid classes will also include downloadable patterns and instructions that users can print for their projects.
In addition to paid classes, GoodHousekeeping.TV includes highly-sharable, free video shorts with tips and techniques for quick and easy DIY projects, with the tried and tested advice and recommendations from the directors of the legendary Good Housekeeping Institute.
GoodHousekeeping.TV is accessible on the Web across smartphones, tablets and PCs, and will soon be available on native iOS and Android devices, and on Roku and Amazon Fire TV apps.
GoodHousekeeping.TV personalities include the editors of Good Housekeeping, led by Editor-in-Chief Jane Francisco and Executive Editor Meaghan Murphy; GoodHousekeeping.TV Editor Erin Phraner; and an eclectic and evolving group of the Internet’s best-known makers, who together reach a combined following of more than 5 million.
Programming at launch includes content from:
• Debbie Stoller, founder of Stitch ‘N Bitch, a knitting community which boasts 1,400 groups worldwide;
• Paul Lowe, editor-in-chief of food and crafting magazine, Sweet Paul;
• Rachel Faucett, founder of the website Handmade Charlotte;
• Will Taylor, founder of the website Bright Bazaar;
• Jodi Levine, 19 year craft editor for Martha Stewart and founder of the website Super Make It.
“GoodHousekeeping.TV reflects the playful side of the maker movement,” Francisco said. “We’re partnering with the brightest, most dynamic stars, and their creativity, energy and enthusiasm is irresistible. GoodHousekeeping.TV is truly unique: There is a wide spectrum of projects to choose from, each video is engaging and inspiring, and the information is delivered in a friendly, easy-to-understand way, ranging from easy projects to do with young kids to epic masterpieces for more experienced crafters. Learning how to create beautiful things has never been so entertaining.”
GoodHousekeeping.TV is the newest offering from Hearst Digital Studios, which debuted in July with CosmoBody, the streaming, on-demand, subscription fitness lifestyle channel. Hearst Digital Studios develops over-the-top video channels for both Hearst brands and outside partners.
“There is tremendous consumer desire for crafting and maker content, and we saw an opportunity to develop high-quality, curated, well-produced instructional videos that combine Jane’s refined, editorial point of view, Good Housekeeping’s knowledgeable experts and a cast of crafting gurus with endless ‘genius ideas, ’” said Neeraj Khemlani, head of Hearst Digital Studios and co-president of Hearst Entertainment & Syndication. “For 130 years, Good Housekeeping has been about service journalism. We’re now extending that tradition and inspiration into digital video.”
Hearst Digital Studios works alongside various brands and content creators across Hearst Corporation, as well as outside partners, creating vertical video content that connects with audiences. Executive Creative Director David Vogler is the Studios' chief designer. Chris Grosso, former head of AOL.com, serves as senior vice president and general manager of the platform team. David Rubin, former CBS News producer and editor, is director of development and production.
About Good Housekeeping
Founded in 1885, Good Housekeeping magazine (goodhousekeeping.com) reaches nearly 24 million readers each month. In addition to the print title, there is The Good Housekeeping Institute, the consumer product evaluation laboratory of Good Housekeeping magazine, which evaluates products for the Good Housekeeping Seal. In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal, to offer consumers guidance to help them choose products that are exercising environmental responsibility on a wide range of criteria. In addition to its U.S. flagship, Good Housekeeping publishes 10 editions around the world. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore).
About Hearst Corporation
Hearst Corporation (hearst.com) is one of the nation's largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 31 television stations, which reach a combined 18 percent of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, HISTORY and ESPN; significant holdings in automotive, electronics and medical/pharmaceutical business information companies; a majority stake in global ratings agency Fitch Group; Internet and marketing services businesses; television production; newspaper features distribution; and real estate.