Homegrown online designer furniture store, Mula Mu, has recently unveiled that it is the first within the industry to offer a Group Buy purchasing format. It means that the company will release furniture within its collection at significantly reduced rates so long as a pre-mandated number of buyers agree to make the same purchase.
Group Buying is a novelty idea in the online furniture retail space. Mula Mu’s bold move of being the first within the industry to offer this buying format will one day change the way people buy furniture. This concept brings together likeminded people who wish to leverage their purchasing power to receive the best deal.
As the world’s first online designer furniture store to integrate the concept of Group Buying, Mula Mu is pleased to inform buyers that this buying format is now a part of its day-to-day operations. This ensures buyers a continuous flow of good deals on high quality furniture no matter where they are in the world.
How Mula Mu Implements Group Buying:
Every two weeks, Mula Mu will post at least 10 new launch items under the Group Buy tab. Every item listed will start out at a one-time-only 10% discount. Once the target number of buyers is met, the discount increases all the way up to 25%.
The additional savings is automatically refunded to buyers through the same payment method they used at checkout. This means that even if buyers are unable to wait for the minimum number of buyers to get on board before buying the piece, they still get a discount.
This clever model ensures that every time a certain number of people want to buy the same thing, an additional discount is applied to the item(s) on sale. Group Buying will only be offered for new pieces and once the collection’s 2-week time limit is up, new pieces featuring the Group Buy method will take its place.
According to the company’s founders,“Think of it as a clever moneysaving online game that you get to play with people from all over the world. You have 2 weeks from the launch date to get the minimum number of buyers on board and once that happens, you get to enjoy up to 25% off. The more people eager to make the purchase, the cheaper the item gets.”
About Mula Mu:
Mula Mu is the brainchild of a team of enigmatic and design-loving Singaporeans who share a love for high quality furnishings that boast unique Scandinavian-inspired designs. Their vision is to bring high quality furniture to everyone whilst doing so at competitive rates.