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• The company announces three new projects for 2015 and now has 24 hotels in the region;
• The hotels boost its position in the resort segment in Asia, supported by its leadership in the Mediterranean and Caribbean.
These additions to its portfolio reinforce the Meliá presence in the region, a focus of major growth in the world hotel industry, and an area where it now has more than twenty hotels in 5 countries and is consolidating its hotel management model.
According to figures released by World Travel Monitors®, between 2009 and 2013, the number of international travellers in Asia rose by 53%, more than half of total global growth. Furthermore, according to the WTO, international tourist arrivals in Asia and the Pacific increased by 5% in 2014. In line with these trends, the strengthening of Meliá Hotels International in the region through a business model based entirely on management agreements and a strategy based on market know-how, sales and distribution, has become a key factor for boosting the company’s international presence and its expansion in the region.
Meliá hotels in Asia-Pacific (meliahotelsinternational.com) expect this year to increase revenues and record one million stays, 55% local client, which reflects the strength of the Company to attract international customers to Asia and diversify markets, thanks to its powerful outbound marketing worldwide.
The three new projects announced by the company confirm its commitment to a region in which it remains focused on growth in the leisure segment. As explained by the Vice President of Meliá Hotels International in Asia Pacific, Bernardo Cabot,“for decades our company has led the resort segment in the major part of the Mediterranean and in the Caribbean, so we are in a great position to grow in the key holiday destinations in Asia while meeting the expectations of modern travellers, offering innovative hotel experiences that revolutionise the traditional sun and beach concept”.
Sol House Kuta Bali and Sol House Jimbaran are the two latest additions in Indonesia, the result of concerted efforts to grow the Sol Hotels & Resorts brand which has recently been completely renovated to become a different and more attractive brand with an ability to grow and prosper in new vacation destinations worldwide. The recently opened Sol House Kuta Bali has 132 rooms and is located in one of Bali’s most popular destinations. The hotel will be renovated over the coming months to adapt it to the design standards of the Sol House brand, a lifestyle proposal for young travellers. Meanwhile, the Sol House Jimbaran, also on the island of Bali, will be a 178-room newly-built condo hotel, and is scheduled to open in 2018. Both hotels will have an extensive range of facilities and services, including restaurants, pools, spa, meeting rooms and children’s activities.
In Vietnam, the company has recently announced the signing of the Sol House Phu Quoc, the first Sol resort in the country. Phu Quoc is the largest island in Vietnam and is an emerging holiday destination in the Pacific. The hotel has been designed as a four star eco-resort with 200 rooms and 26 villas located on an idyllic beach in perfect harmony with nature and its surroundings. It is scheduled to open in 2016.
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