figleaves.com has launched a ratings and review service to allow customers to share feedback about products and enhance their purchase decisions.
The online underwear retailer has appointed Bazaarvoice, the customer ratings and reviews technology provider which helps online brands build their businesses through word of mouth, to implement and manage a service that will enable customers to give an honest appraisal of products.
“We’ve recognised the benefit of building the community aspects of the site - it does enhance sales of products,” said Catherine Hewison, Online Merchandising Director at figleaves.com. “People respond very well to seeing reviews, as opposed to us telling them about the product or just putting forward brand information. We sell over 200 brands and the reviews also allow us to give feedback to our suppliers; for example if there are any issues with fabric or sizing.”
figleaves.com’s customer forum launched via an offer to enter a draw to win vouchers if customers submitted a review. The ratings and review service appears on the retailer’s UK and US websites.
Bazaarvoice, which launched in the UK last month, will also provide figleaves.com with a reporting tool to track review volume, measure responses to the review service, sort data and support review management. Bazaarvoice helps retailers use customer-generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.
“figleaves.com’s business will benefit greatly from having a trusted customer community interacting on its website,” said Brett Hurt, Bazaarvoice’s founder and CEO. “Retailers shouldn’t underestimate the value of allowing their customers to talk to each other online. Bazaarvoice offers a strategic way to put customers at the centre of the online shopping experience to benefit all site visitors. We are very pleased to announce figleaves.com as our first multi-national client.”
Bazaarvoice (bazaarvoice.co.uk) is an online ratings and reviews technology provider. Launched by web analytics pioneer and Coremetrics founder Brett Hurt in the US in 2005, Bazaarvoice’s stable of over 70 clients include Macy’s, Hewlett Packard, Dell and figleaves.com. It offers outsourced technology, community management services, analytics and syndication to encourage and harness word of mouth marketing for online retailers; enhancing a company’s brand and customer experience. With offices in the US and UK, the company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyse customer ratings and reviews on their websites. Bazaarvoice’s service empowers consumers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Bazaarvoice was named Marketing Innovation of the Year in the 2006 US ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award from Red Herring magazine.
Figleaves.com carries over 200 brands of lingerie, swimwear, sleepwear and hosiery for men and women. It caters for all sizes and price points and is the recipient of a number of awards, including Retail Week Awards Online Retailer of the Year and Drapers Retail Fashion Awards Lingerie Retailer of the Year.