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NewswireTODAY - /newswire/ -
Saginaw, MI, United States, 2015/03/04 - Nicole Royer, start-up business coach, has written two books: "Start a Business (According to the Rules of the Zombie Apocalypse)" for under-30s, and "Fairy Tale Economics" for elementary school students. Her goal is to tour 30 campused in 2015.
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Nicole Royer is no stranger to business. At age four, she tried (and failed) in her first business, a kissing booth. At age seven, she started a neighborhood recycling program. By age ten, she published poetry in the local paper and started her school newspaper. Throughout middle school and high school, she built business after business, and her first profits. Since college, she has made it her mission to help others build their own businesses too.
For the past twelve years, Royer has been guiding entrepreneurs through the grueling process of business start-up, coaching them to build a business that beats the odds. Over the past few years, however, she decided to target a younger demographic: elementary schools and college students. “There's a huge amount of creativity and ingenuity that comes at these ages,” Royer claims. “In the elementary school kids, you have passion and love that hasn't been squashed by 'no' and 'you can't' and money isn't the driving factor for success. In college students, you have young adults who are going out on their own for the first time, and many want to have the flexibility to do it on their own terms. They want to be self-made.”
In 2014, Nicole Royer had an idea: write a business book for the under-30 entrepreneur that would walk them through the start-up process during the zombie apocalypse. “I had just spoken to a class at Delta College, and I left wondering if I made an impact. I wanted to stir them into action.” So throughout the next few months, she wrote a book: Start a Business (According to the Rules of the Zombie Apocalypse). In it, she combined pop culture and business in a tongue-in-cheek way, but with very strong messages. “The character is battling failure at every turn,” says Royer. “She has to learn to overcome failure for many reasons mainly, so she doesn't turn into a zombie herself! The main character,'B,' wants to create something that will save humanity, but at the worst time to start a business. If she could do it in those conditions, anyone can be successful!”
Combining her love of business and writing, Royer wrote another book: “Fairy Tale Economics,” which is for elementary school economics lessons. “I was invited to speak to a fourth grade class, and I tried to think of a way to reach that audience. They're a lot younger than I typically deal with in business, but I wanted them to feel empowered and capable of creating their own business. I looked to fairy tales: Jack and the Beanstalk, Goldilocks and the Three Bears, and The Three Little Pigs. They were my inspiration, and I quickly wrote the book, and created Economics 4 Kids.” The side project has been successful so far, with readers from nine countries. The website includes games, resources for teachers and parents, and stories of successful kid businesses.
Royer plans to continue writing, and more importantly, teaching the next generations about business and startups. This year, she plans to visit 30 college campuses and several elementary schools to share her books and help to move budding entrepreneurs into action. She started a campaign, running March 3rd through March 24th to help her meet these goals. “I think the books are great tools for younger generations. There's a lot of information in fun stories it grabs their attention and makes them think. I've created presentations to go with them that will hopefully drive them forward!”
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nicole[.]rsc-mi.com 
