NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
More news: Direct Marketing
Written by / Agency / Source: Mobile Marketing Association (MMA)
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MMA Announces New Chairman and Appointments to North American Board of Directors - Michael Donnelly, SVP, Group Head Global Digital Marketing at MasterCard, Has Been Named Chairman of the MMA’s North American Board of Directors - MMAglobal.com
MMA Announces New Chairman and Appointments to North American Board of Directors

 

NewswireToday - /newswire/ - New York, NY, United States, 2015/02/05 - Michael Donnelly, SVP, Group Head Global Digital Marketing at MasterCard, Has Been Named Chairman of the MMA’s North American Board of Directors - MMAglobal.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of Michael Donnelly as the new chairman of its North American Board of Directors, as well the addition of ten new board members.

Aligning with the MMA’s marketer first mission and its commitment to increased membership value, Donnelly will lead the MMA’s regional NA board in a number of focused initiatives that will bring the full ecosystem of buyers and sellers together to help drive accelerated business growth for marketers, agencies, media companies and technology enablers. As a digital marketing veteran, Donnelly is a long-time MMA supporter and has been named one of AdAge’s “Media Mavens” and a MediaPost “Online All-Star”. Prior to leading Global Digital Marketing at MasterCard, he was the group director of Worldwide Interactive Marketing at The Coca-Cola Company.

“I strongly believe that the MMA will be a driving force of evolution within the mobile marketing industry in the coming years,” said Donnelly. “I’m thrilled to join the esteemed list of new and existing board members as chairman, and to leverage our collective knowledge and creativity to move the industry forward.”

Donnelly’s first course of action as the new chairman was to appoint new board members to ten vacant seats. The new members will serve a two-year term beginning immediately, and were selected based on their industry leadership and ambition to accelerate the transformation and innovation of marketing through mobile.

New board members include:

• Chairman: Michael Donnelly, SVP, Group Head Global Digital Marketing, MasterCard;
• Kim Gnatt, Global Group Director, The Coca-Cola Company;
• Danielle Lee, VP, Commercial Marketing, VEVO;
• Rich Muhlstock, SVP, Branding & Acquisition, E*TRADE;
• Lou Paskalis, SVP, Enterprise Media Executive, Bank of America;
• Babs Rangaiah, VP, Global Media Innovation & Ventures, Unilever;
• Brandon Rhoten, VP, Digital & Social Media, The Wendy’s Company;
• Steven Rosenblatt, Chief Revenue Officer, Foursquare;
• Denis Sison, VP, Global Marketing, The Hershey Company;
• Jon Suarez Davis, VP, Global Media & Digital Strategy, Kellogg Company;
• Tom Cramer, Mobile Practice Lead, Razorfish;
• Stephanie Sarofian, Executive Director Brand and Agency Partnerships, InMobi.

The MMA also recently announced a new board nominations process, where potential candidates can be submitted online for consideration. The Nominations Committee, comprised of current regional and global board members, will then select and announce the new appointees early this summer.

“I could not be more excited to have Michael at the helm of our North American board,” said Greg Stuart, CEO at the MMA. “Under Michael’s leadership, the board will continue to focus on delivering the most valuable experience possible for our members, while helping marketers capitalize on mobile’s business transformational opportunity of bringing their brands closer to their consumers than was ever possible before. Michael’s understanding of what marketers need to help them leverage this new access will be a valuable asset to the MMA and industry as a whole.”

Existing board members, who will continue to serve alongside the new board appointees include:

• Chair Emeritus: Jack Philbin, Co-Founder, President & CEO, Vibes;
• Stephanie Bauer Marshall, Director, New Market Development, Verizon Wireless;
• Dr. David Castillo, Chief Technology Officer, Voltari;
• Jay Emmet, General Manager, OpenMarket/Amdocs;
• Brent Hieggelke, Chief Marketing Officer, Urban Airship;
• Monica Ho, SVP, Marketing, xAd;
• Marja Koopmans, Marketing, Microsoft Advertising;
• Edward Prince, SVP, Media and New Ventures, Neustar;
• Tim Reis, Head of Performance Solutions Activation, North America, Google;
• Doug Rozen, Chief Innovation Officer, MXM;
• Amit Shah, VP Online, Mobile & Social, 1-800-FLOWERS;
• Jay Sheth, CEO, mGage/Velti US;
• Jeremy Steinberg, Head of Sales, The Weather Company;
• Virginia Suliman, VP, Digital Design and Development, Hilton Worldwide;
• Tatyana Zlotsky, VP Digital Marketing, American Express.

About the Mobile Marketing Association (MMA)

The MMA (mmaglobal.com) is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oréal, MasterCard, McDonalds, Microsoft, Mondelez International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC).

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Mobile Marketing Association (MMA)

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


MMA Announces New Chairman and Appointments to North American Board of Directors

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Erin Lockhart - Epoch-PR for MMA 
408-334-5463 erin[.]epoch-pr.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Mobile Marketing Association (MMA) securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Mobile Marketing Association (MMA) / Company Profile


Read Direct Marketing Most Recent Related Newswires:

Launch Potato Makes Inc. 5000 List of Fastest-Growing Private Companies in America 2020
Selligent Named 'Hot Vendor' in Customer Experience by Aragon Research
Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology
Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
MMA Launches the Future of Mobile Fraud Council to Help Marketers Stay Ahead of Fraudulent Practices
Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities
Selligent Marketing Cloud Announces Selligent Cortex Native Artificial Intelligence
US Selligent Awards Honor Clients for Insight-Driven Marketing
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit SlideUpLift

Visit  BizJobs.com





 
  ©2021 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)