At a time when the real estate industry is experiencing a new wave of online home searching, RE/MAX Platinum Realty has found a way to give home buyers an easier search experience while providing agents with cutting-edge tools to better respond to client online home searches.
According to the 2014 Profile of Home Buyers and Sellers released by the National Association of Realtors, 92 percent of home buyers use the internet in some way in their home search process and 50 percent of buyers use a mobile website or application. Google real estate-related searches grew 253 percent in the four-year period ending the third quarter of 2012, according to Google internal data.
RE/MAX Platinum Realty's newly launched home-search website PlatinumRealEstateSearch.com allows clients to conduct an easy home search with information pulled directly from the Multiple Listing Service. The site interfaces with an agent system that gives agents the ability to understand the client's preferences based on a visual display of likes and dislikes. Knowing the details of the client's search process gives agents greater insight into what attracted the client to those properties and allows them to support the client in a more efficient home search. The agent can communicate seamlessly with the client and chat in real time.
The new system includes many advanced features. Among them, prospective home buyers can set up alerts to receive updates when new properties arrive on the market, and prospective sellers can receive a free home valuation.
As part of the revamp, the company site PlatinumRealtyFlorida.com has been rebuilt as an entirely custom site with a more user-friendly search function, segmented neighborhoods and more agent tools.
The ability to let clients interact with the system on their own terms, while giving them 24/7 support, is a game changer, said Broker-Owner Bryan Guentner. “Real estate is constantly evolving and we work to innovate with the industry to give our agents the tools and resources necessary to provide the best customer experience," he said. "It will always be about the relationship between agents and their clients. In this technology-driven world, we don’t want to lose that. We want to enhance that relationship and make it stronger than it has ever been.”
RE/MAX Platinum Realty offers full-service real estate solutions in Sarasota and Manatee counties, specializing in luxury and waterfront properties.