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NewswireTODAY - /newswire/ -
Fontana, CA, United States, 2014/11/28 - Innovative LA-based company transforms landfill waste to eco-friendly wonder in a patent-pending process that reincarnates discarded rubber tires as high-performance non-slip yoga mats - KharmaKhare.com.
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Kharma Khare, manufacturer of innovative high-performance yoga mats made from recycled tires, has introduced the Hybrid Bliss, a new yoga mat now available for purchase online.
In 2012, Kharma Khare founder Aseem Giri, a private equity investor who had found yoga as a coping mechanism when his son was diagnosed with a life-threatening condition, recognized a need for a non-slip yoga mat made from sustainable materials.
Giri partnered with Mechanical Engineer Sean Odo, and endeavored to create the most eco-friendly high-performance yoga mat on the planet. They developed a patent-pending manufacturing process for recycling rubber tires into a non-toxic material with exceptional grip, and brought to market the Reincarnated Yoga Mat.
Giri reflects,“We saw the market need for a mat that addressed the needs of hot yoga and sweaty yogis. Most yogis we interviewed were dissatisfied with makeshift ‘solutions’ like putting a towel on top of a yoga mat.”
The Reincarnated series made entirely from recycled rubber car tires delivered exceptional grip and support, and utilized no new materials in production. Reincarnated was highly acclaimed by yogi experts as “superior to Manduka in every way” and praised as a “game changer” offering “incredible traction” in any yoga practice.
Reincarnated gained instant popularity with practitioners of hot yoga and those who sweat profusely because the grip enhances with moisture. Giri explains,“The chemistry is similar to when a race car driver will spin out tires at the start of a race to generate heat and grip the road better.”
After the introduction of the Reincarnated series, Kharma Khare was inundated with requests to expand the line with new and more diverse offerings of the same eco-friendly and high-performance caliber. In response, Kharma Khare has developed the new Hybrid Bliss yoga mat, the most versatile eco-conscious yoga mat on the market.
In order to create a mat that would appeal to practitioners of non-heated yoga styles, Kharma Khare has integrated a layer of sustainable natural rubber latex material, creating a highly versatile yoga mat. The Hybrid Bliss takes the 4-Mm Reincarnated Lite, a high-performance yoga mat crafted from recycled car tires, and adds a 1-Mm layer of natural rubber latex sourced from sustainable Rubber Trees, finished in purple, green or blue. The result is a two-toned, two-in-one yoga mat ideal for a broad range of yogic practices, from Yin to Bikhram.
The Hybrid Bliss provides the ultimate balance between support and stability, grip and traction. Yogis can use the slicker natural rubber latex side for less vigorous practices, or the Reincarnated side for ultimate grip in more intense practices.
The innovative Hybrid Bliss (MSRP $90) is now available for $70 on the newly launched website KharmaKhare.com, online at Amazon, and in select yoga studios in California.
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jenny[.]kharmakhare.com 
