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GuestLogix Deploys Technology Upgrades Across Royal Air Maroc in Partnership with Servair - Company’s Retail Platform and POS Handheld Devices Implemented for Enhanced Duty Free Retail Support - / /
GuestLogix Deploys Technology Upgrades Across Royal Air Maroc in Partnership with Servair


NewswireToday - /newswire/ - Toronto, Ontario, Canada, 2014/11/06 - Company’s Retail Platform and POS Handheld Devices Implemented for Enhanced Duty Free Retail Support - / / TSX: GXI

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GuestLogix, Inc., the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced the fleet-wide deployment of its retail platform and PCI-compliant handheld POS devices onboard existing airline customer, Royal Air Maroc. The carrier became a customer of GuestLogix via the Company’s acquisition of Initium Onboard in 2012, and opted to upgrade to GuestLogix’ leading retail technology for enhanced support of its inflight duty free program. This agreement was secured in partnership with the Servair Group, a French catering and logistics provider, and represents the partnership’s second agreement of the year, further highlighting the value of this strategic partner relationship.

“The Company remains focused on expanding its EMEA footprint throughout the remainder of 2014, and continuing to serve existing customers in the region is an integral piece of this strategy,” said GuestLogix President & CEO, Brett Proud. “By providing innovative retailing solutions and leveraging strategic relationships such as our partnership with Servair, we are well positioned to execute on this initiative. We look forward to continuing to grow our partnership with Servair, and to assisting Royal Air Maroc in elevating its retail performance.”

GuestLogix gained Royal Air Maroc as a joint customer through the Company’s 2012 acquisition of Initium Onboard, and has provided a full technology upgrade to the Company’s leading platform. GuestLogix’ retail platform and PCI-compliant POS handheld devices have been implemented to support the airline’s duty free program, improving crew efficiency and the passenger experience.

“Two of our core values are reliability and responsibility, and these commitments underlie each promise that we make to our customers,” said Thierry Mingaud, Directeur General, Atlas Servair. “Collaborating with an industry leader like GuestLogix has allowed us to provide our clients with innovative technology that we can stand behind. Following a smooth implementation process, we are confident that Royal Air Maroc will benefit from improvements in efficiency, customer service and payment security onboard.”

GuestLogix and Servair have been strategic channel partners since 2012, serving three joint customers in France and North Africa. Backed by 90 payment and operational certifications, GuestLogix’ end-to-end retail solutions including its Transaction Processing Engine® (TPE) and Global Payment Gateway™ enable the Servair Group to offer secure retailing technology to its customers and their passengers.

“Earning the confidence and satisfaction of both our customers and our partners is of utmost importance to us at GuestLogix,” said Andrew Archer, SVP & General Manager, GuestLogix EMEA. “Royal Air Maroc’s decision to further its relationship with GuestLogix and Servair illustrates the importance of our channel partner relationship as well as the value of the Company’s industry leading retail solutions.”

Royal Air Maroc represents approximately 6 million passenger trips per annum for GuestLogix.

About Royal Air Maroc (RAM)

Royal Air Maroc (RAM), is the Moroccan national carrier, as well as the country's largest airline. From its base at Mohammed V International Airport, the carrier operates a domestic network in Morocco, schedules international flights to Africa, Asia, Europe, North & South America, and occasional charter flights that include Hajj services. The airline recently acquired a new Boeing 787 Dreamliner and holds a fleet size of 46 aircrafts including 1 for cargo activity. In 2014, RAM scooped the 2014 prize for best African Regional Airline awarded by Skytrax.

About Servair

SERVAIR ( is the leading French airline catering and cleaning company. Ranked 3rd in the world, with its partners and subsidiaries, SERVAIR provides airlines with a full range of essential services for air transport and passenger comfort in nearly 40 worldwide airports. Its uncompromising standards in terms of quality and expertise have established SERVAIR as a key partner to its 120 client companies, enabling them to boost their commercial offer to passengers while ensuring the strictest adherence to air transport constraints.

About Guestlogix, Inc.

GuestLogix, Inc. (, is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry’s most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry’s growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters is located in Toronto, with regional head offices located in Dallas, London and Hong Kong, and a Product Innovation Lab located in Moncton.

® Transaction Processing Engine is the property of GuestLogix and is registered in the United States and may be pending or registered in other countries.
© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate","believe","plan","estimate","expect","intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 3, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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GuestLogix Deploys Technology Upgrades Across Royal Air Maroc in Partnership with Servair

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