NewswireTODAY - /newswire/ -
New York, NY, United States, 2014/10/31 - The first automated solution to integrate keyword and influencer analytics for digital marketers, content strategists, publicists, and social media managers will be demonstrated at Ad:Tech NY November 5th and 6th - engageSimply.com.
engageSimply, a leading innovator of customer engagement solutions for brands and agencies, and adKernel, the fastest-growing white label ad serving provider, today announced the development of brandWisdom, the first intelligent contextual brand mapping platform. brandWisdom fully integrates keyword and influencer analytics to uncover the topics that activate a brand's customers.
“We are restoring the power of context to the customer engagement process,” said Judy Shapiro, CEO and Founder of engageSimply. “brandWisdom identifies what we call activation-layer topics that resonate with a brand's audience and move them to take action. Brand wisdom clients can use this information for a variety of purposes, from media planning to content strategy to events and publicity."
Recent innovations in advertising technology uncover opportunities for marketers to reach larger audiences, but contextual relevance is often lost in the process. These technologies create lots of impressions, but fail to connect the dots leading to an engaged customer. brandWisdom points the way, providing a contextual map to customers’ passion points.
“We are developing new ways to apply our industry-leading ad technology to the task of identifying and mining the 'vein of gold' represented by high-volume topics that ignite customer passions," said Yevgen Peresvyetov, CEO and Co-founder of adKernel. “The opportunities for brandWisdom to create new value for both online publishers and their advertisers are profound."
EngageSimply will be presenting in the Start-up Spotlight competition at Ad:Tech NY as a guest of Heineken, who selected the company as a finalist. adKernel will be exhibiting at Ad:Tech NY to announce and demonstrate recent innovations.
engageSimply (engagesimply.com) is a technology-powered engagement marketing company that develops new ways for brands to connect with customers in a contextually relevant way. The company’s three-part platform includes contextual brand mapping, contextual ad serving, and contextual user experience products, developed in partnership with adKernel, which can be used separately or in an integrated campaign.
adKernel (adkernel.com) is a leading advertising technology company that offers a fast, efficient and feature-rich white-label advertising serving platform for publishers, advertisers, and networks. Thanks to the company's industry-leading role in providing enterprise-class solutions for pay-per-click, display and video, mobile and desktop markets, which help clients to achieve advanced traffic and revenue maximization, more and more companies are choosing adKernel.
Kat Hollander, Director of Marketing & PR, engagesimply: kathollander[.]engagesimply.com.