NewswireTODAY - /newswire/ - Las Vegas, NV, United States, 2007/03/02 - Real Estate Agent uses promotional product that saves lives in the community with a new alcohol breathalyzer with her advertising information on the product from Arrive Alive.

This year, Prince George Realtor Tracy Lofroth has opted for a more responsible way of promoting her business. The Arrive Alive Alcohol BreathTester is a disposable alcohol breathalyzer, fits discreetly inside a jacket pocket or purse and prominently features Lofroth's picture and responsible drinking message. Tracy intends on giving the units away at local events where alcohol is served.

"Arrive Alive, the company that produces the units, gave us some 'testers last year to use at our company Christmas party. They turned out to be a big hit!", said Lofroth who's entering her third year as an agent with Remax Centre City (Prince George). "I gave this a lot of thought and couldn't think of a more community-friendly promotion."

Arrive Alive company President, Perry Cook praised Tracy on her decision. "Tracy came to us with a clear event strategy in mind. Before coming to use she'd already made arrangements with local event organizers to see if they'd be accept some donations to as a reminder to people that there are options to driving home drunk."

"The product I'm using is calibrated to trigger a positive reading at a Blood Alcohol Concentration of 0.05 - slightly less than the legal driving limit and they're easy to use. I'm really pleased with the reaction so far. It's been very positive. People understand that I'm trying to ensure that a fun evening doesn't end in tragedy," said Lofroth.

For more information contact
Tracy Lofroth, Remax Centre City
Prince George, BC
T: 250-961-5153 / E: tracysells[.]mag-net.com.

Agency / Source: Arrive Alive, Inc.

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