Amscreen is supporting the search for Nikki Braterman's 'perfect match' stem cell donor a charity campaign that has received a raft of celebrity support in recent days.
Nikki, a mother of two, was diagnosed with acute myeloid leukaemia last December and her only chance of survival hinges on having a bone marrow transplant, which is sadly complicated due to her diverse ethnic background.
The 45-year-old has launched a worldwide appeal to find people sharing her ethnicity of Anglo-Burmese and Irish, or people with South Asian heritage and has been supported by a string of celebrities including Lord Sugar, ex England cricket captain Kevin Pietersen, TV star Matt Lucas and golfer Justin Rose.
In the week since her appeal to find a donor began, 70,000 people have viewed her campaign website and, in order to help with the search, Amscreen is screening a plea across more than 2,000 screens nationwide in the hope that people will come forward to see if they could be the match Nikki needs.
Nikki, from Brighton, East Sussex, said: "I'm a mum to two small children, aged seven and four, and I want to see them grow up. My wonderful parents are quite an exotic mix - my mother is Anglo-Burmese and my father is Irish. In bone marrow transplants, ethnicity really matters, so if you are reading this story and think you may be able to help then please, please get in touch, you might just be able to save my life."
Simon Sugar, Amscreen CEO commented,"Nikki's situation is a unique one and we want to help her find the match she needs. We are able to reach a large audience, so hopefully we can spread awareness and encourage people to further spread the word and come forward. We wish Nikki and her family the best of luck and hope that she is successful in her search so that she can make a recovery."
To find out more about Nikki's campaign and to see if you could be a match, please visit perfecttenmatch.co.uk/.