Amscreen, Europe's largest digital screen network, has today announced that it will further expand its European presence with the rollout of its digital screens in 60 SOCAR petrol stations across Switzerland.
A premium brand on the Swiss petrol market, SOCAR has partnered with leading digital network Amscreen to extend its existing audience of over 57 million weekly. With screens already installed across Switzerland, the deal with SOCAR will further cement Amscreen's presence, increasing their number of screens to 131 within the territory.
Goldbach, Amscreen's Swiss media sales partner, will be responsible for selling advertising space on the network.
As one of Switzerland's most innovative forecourt brands, SOCAR prides itself on its forward-looking vision, making Amscreen and its unique technology the perfect partner.
Amscreen CEO Simon Sugar, commented,"We're extremely pleased to announce our partnership with SOCAR. They are one of the leading petrol forecourt operators in Switzerland and we look forward to enhancing their offering with our effective and hassle-free solution. The addition of SOCAR to our already existing Swiss network will enable advertisers to communicate with an even wider audience and, together with Goldbach, we look forward to welcoming new brands on board."
Ralf Schilken, Retail Network Manager at SOCAR added,"As a forward-thinking brand, we are dedicated to providing our customers with the best in all disciplines. Amscreen's technology will enable brands to deliver relevant and engaging content to our audience, putting us at the forefront digitally. We look forward to working with the Amscreen team and to seeing the results that their network will deliver for us."