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NewswireTODAY - /newswire/ -
Jersey City, NJ, United States, 2007/02/27 - Returning from his hometown of Greensboro, North Carolina to New York, NY Ski is working with artists such as DTP's Shareefa, Serius Jones, and has produced 7 tracks for Blacksmith recording artist Jean Grae's next album.
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Hip Hop music producer Ski Beatz—best known for producing some of the most critically acclaimed records of Jay-Z's career, as well as for his innovative production with the hip-hop group Camp Lo—is back at work in NYC after spending a few years in his hometown of Greensboro, NC. Ski is ready for an eventful year of ground-breaking sounds and new business ventures. He'll be focusing on more than just one venue of music this year; not only will his attention be on producing albums, but Ski will also have a hand in television, video games, internet, and creating his own material.
Ski has recently appeared in Scratch magazine and on BET's "106 & Park" program, and was featured alongside some of the greatest hip hop producers of all time—DJ Premier, Kanye West, Just Blaze, and RZA, to name a few—in "Beat Kings," a documentary DVD about hip-hop production. And although Ski has been getting the respect he deserves from the press, his peers and fans alike, he is very eager to introduce his music to new audiences as well.
Armed with an encyclopedic knowledge of music and a unique business perspective (he has been active in the music business since the age of 16), Ski has big plans for 2007, including re-branding his own record label, Roc A Blok. He has been in the studio with DTP (Ludacris' record label) artists Shareefa and Serious Jones, as well New York based rappers Cover and REBEL. He's also close to finishing up two brand new Camp Lo albums, and he recently produced seven tracks for Blacksmith recording artist Jean Grae's upcoming album.
Never one to allow the limits of the traditional "record producer" role to get in the way of his progress, Ski recently produced original music for an MTV show called "Adventures in Hollyhood", an upcoming comedy-reality series featuring the Academy Award winning rap group Three 6 Mafia.
In addition to his other ventures, Ski also has a business deal with the company ToneMaker – he provides them with original music for use in a program that enables subscribers of Sprint, Verizon, Boost, and Amp'd Mobile to create unique ringtones by mixing and altering audio tracks (i.e. drum loop, guitar loop, bass loop, etc.) "Embracing new technology and being aware of all of the potential opportunities during this transition period is so important for anyone involved in the entertainment business right now," Ski says. "The record industry has been on the decline, but the music business is alive and well." Ski even runs his own website, skibeatz.com, where music producers can buy libraries of drum sounds that they can download and incorporate into their own compositions.
Finally, Ski is working on two of the most personal records of his career – an instrumental album titled "On Deaf Ears" that is sure to leave a lasting impression on music aficionados from all walks of life, as well as a full-length compilation album featuring an impressive roster of hip-hop all stars.
During his time in North Carolina, Ski honed his skill by taking his musical talent up to a new level. He polished up his piano-playing abilities while also taking up guitar and other instruments. "I'm a musician now," says Ski. "I started out with strictly sampling, but now I incorporate original music into samples for a new sound …the music that's out right now is too 'cookie-cutter'", he continues. "Everything sounds the same. We need more creativity, more risks fueling the hip hop scene." Ski goes on to offer, "If you need a fresh innovative beat, come see me and I'll make one for you."
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