NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
Agency / Source: Hearst Communications, Inc.

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Hearst Magazines Digital Media Introduces New Publishing Platform - relaunches in First Step of Division-Wide Rollout -
Hearst Magazines Digital Media Introduces New Publishing Platform


NewswireTODAY - /newswire/ - New York, NY, United States, 2014/07/09 - relaunches in First Step of Division-Wide Rollout -

Your Banner Ad Here instead - Showing along with ALL Articles covering Books / Publishing / Newspapers Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Hearst Magazines’ 18 U.S. websites see over 100 million unique visitors monthly (Adobe Analytics), many of whom return multiple times every day for updated content. Users demand fresh information and Hearst Magazines Digital Media (HMDM) knows and values the importance of user engagement. In rethinking its sites, HMDM set out to create a platform that allows for an enhanced user experience, as well as a streamlined process for uploading in-demand content and advertising. With the July 8 relaunch of, HMDM began the first step of its rollout of new sites across the division.

“We’ve moved quickly to activate our ‘months to moments’ strategy, developing an infrastructure that allows our brands to publish all the time and build scale at a rapid pace,” says Troy Young, president of Hearst Magazines Digital Media. “The changes and upgrades we’re implementing on, our biggest brand in the U.S. at nearly 30 million UVs, are the first step toward a common publishing platform that can respond to data in real-time and one that we can apply across all of our global properties.”

"This is Cosmo in the palm of your hand,” says Cosmopolitan Editor in Chief Joanna Coles. “To be relevant, brands need to be where the audience is and Cosmo readers live much of their life with their phone strapped to their hand. We are there with them as they wake up, as they go through their day and as they recharge at night. And when they need to unplug, they reach for the magazine." relaunched on July 8 with an enhanced user experience.

HMDM established a set of core values necessary for the new publishing platform with enhanced user experience as the overarching goal. The velocity of the sites, from editors’ ability to publish quickly and easily to users’ speed of consumption, was paramount. Simplicity was also important the new platform pares down options and offers fewer, yet more effective publishing format choices.

“For us, users are at the center of everything,” says Mike Dushane, vice president of product development for Hearst Magazines Digital Media. “This means always valuing a user over a page rate. It means a new way of thinking about what we’re building instead of thinking about maximizing the value of every page view, we think about the value to our users and the lifetime of that relationship.”

HMDM became aware of a platform, called RAMS, being used by the wholly owned Hearst Magazines UK company Digital Spy. The Digital Spy publishing platform was built with a strong focus on empowering editors and offers the velocity and simplicity the team was seeking. Digital Spy demonstrated that the platform could excel for highly trafficked brands and the fact that the system was built by and for editors underscored the ease of publishing quickly and the options for increasing audience engagement. James Welsh, a Digital Spy founder and the technologist who originally built the platform, has since joined HMDM to lead technology and is evolving the platform to fit the group’s needs.

Within the common framework of the platform, the HMDM product design team, led by Theresa Mershon and Katelyn MacLachlan, partnered with the front end engineering team, led by Mike Pjura and Constantinos Davanos, to create a pattern library of items such as articles and slideshows, which will be replicated across different sites.

“What has been critical for our team has been developing this platform in close concert with our brands,” Dushane says. “Everything we’ve created has been done with a specific goal of serving Hearst audiences and editors.”

With the new platform, advertising also becomes more organic. The user experience for both editors and advertisers will be streamlined, with equal access to vehicles for promoting and guiding consumption. Editors now have the option to create collections of content around topics including holidays or trends, and advertisers have the chance to sponsor that content.

"Advertisers have wanted to be adjacent to the powerful influence of Cosmopolitan editorial content for 50 years" says Todd Haskell, SVP/chief revenue officer of Hearst Magazines Digital Media. "They now have the ability to create branded content experiences on that leverage our authority and expertise in a manner that's clearly labeled for the reader, and can further amplify those messages with the unprecedented power of the Cosmopolitan brand on social media. The market is already excited about the possibilities, and we'll have lots of great examples to showcase in the coming months.”

The new system is hosted with Amazon Web Services, allowing the digital team to focus on creating content and iterating user experience instead of recreating infrastructure. By establishing content feeds throughout the experience, similar to those seen on sites like Facebook and Twitter, the new Hearst sites ( will allow for easily visible content with a high velocity experience for Hearst audiences. The platform also contains an audience engine that recommends the right content for each user as they explore the site.

User engagement has also been a much bigger focus in the site designs. All of the brands will move away from Facebook commenting and prompt users to create accounts in order to comment this shift will allow for a direct relationship between users and Hearst editors. HMDM believes that this two-way dialogue will be critical to how brands evolve in the future.

Your Banner Ad Here instead - Showing along with ALL Articles covering Books / Publishing / Newspapers Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: Hearst Communications, Inc.


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Books / Publishing / Newspapers articles,
CATCH Visitors via Your Competitors Announcements!

Hearst Magazines Digital Media Introduces New Publishing Platform

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Contact: Press Office - 
212-649-2577 press[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Hearst Communications, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Books / Publishing / Newspapers via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Hearst Communications, Inc. / Company Profile

Read Books / Publishing / Newspapers Most Recent Related Newswires:

The Jane Goodall Institute Austria Selects Mondi's Recycled Paper Brand NAUTILUS® for its Newly Printed Annual Magazine
Dog Writer’s Association Announces 'I’m Fine Just the Way I Am' as the Winner of the 2020 Rio Award
European Academy of Allergy and Clinical Immunology Extends Publishing Partnership with Wiley
Wiley Signs Transitional Open Access Agreement with Iowa State University
Cactus Communications Partners with Wiley to Support Journal Authors and Editorial Offices with UNSILO Technical Checks in the Screening of Manuscript
Jisc Partners with Wiley to Bring History of Science Archive to Life
Wiley Partners with DeepGreen Project to Enhance Open Access in Germany
The International Society for Extracellular Vesicles and Wiley Announce Open Access Publishing Partnership
IIM Lucknow Partners with WileyNXT for A Program on Talent Analytics
Wiley Takes Spectral Identification to the Next Level with Launch of KnowItAll 2020
Wiley and CPI Group Bring Print & Distribution Operations Together Under One Roof
Wiley and ResearchGate Announce Cooperation Agreement Enhancing Research Collaboration
Wiley and Bibsam Sign Open Access Agreement to Include 45 Swedish Institutions
Wiley and the Agricultural & Applied Economics Association Announce New Partnership
S&P Global Platts Launches First LNG Bunkering Daily Price Assessments

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  RightITnow, Inc.


  ©2005-2023 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (