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First, it was search engines like Google™, then free content editing projects like Wikipedia, and now it’s the video sharing of YouTube. Internet users have found their latest addiction, and cannot get enough of home-video clips of funny children and pets uploaded by proud parents, short movies by budding filmmakers, music videos, and television and movie clips posted by devoted fans. Online video sharing is nothing short of an Internet revolution.
Video sharing sites have not only affected the Internet landscape, because of the ease with which videos can now be uploaded and viewed, but also the offline one. In the recent US midterm elections, not only was every campaign gaffe andabsurdity promptly uploaded, but also, many advertisements debuted on video sharing sitescapitalizing on the enormous viewer-ship. Studios had to think of smart ways to deal withenormous copyright infringement issues as viewers started uploading entire episodes of shows and movies. Instead of taking a hostile approach, they realized they had much to gain with a more cooperative stance.
ABC started to post episodes for free on its own website after they were aired. NBC even decided to form an official partnership with YouTube, choosing to air promotional clips of its show “The Office” exclusively on the site. CBS followed suit. In India, home of the world’s largest film industry that relies heavily on revenues from non-resident Indians across the world, Rajshri.com, a major film production house is pioneering online full length feature film screening (with a limited 72 hour license for users) as well as streaming of concerts and documentaries, all free of cost, aimed at the global Indian audience. Several sites are creating their niche in video sharing.
Viewers can order copies of videos that they like on the site in DVD format. The MotionFlicks.com, for example, offers independent filmmakers an avenue to gain exposure along with a variety of affordable film services. MotionFlicks.com provides various categories like Comedy, Culture, Tourism, Drama, Horror, Animation, Theoretical, Poetry, Action, etc. to the audience. Users can choose how to categorize their videos. Site also provides them with options to tag and share their videos across the internetmost popular videos on the site are clips of stand up acts by Indian comics, like Sugar Sammy and Dan Nainan, who have undoubtedly gained tremendously from this exposure.Video sharing has made celebrities out of regular people all over the world who were simply recording their thoughts and expressions on camera. Take for example, the “Chinese Backstreet Boys,” a couple of Asian schoolboys who liked to lip-sync to songs by the American pop group, Backstreet Boys, gained incredible popularity online and got signed up as spokespersons by Motorola China. Another case in point is a twenty year old girl, “Brookers” who uploaded videos of herself performing songs, dances and skits, and was contacted and signed up by Carson Daly for a talent development deal.
This is just the dawn of a new era in the revolution that is called Internet and MotionFlicks.com is proud to be one of the pioneers in this field.
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