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NewswireTODAY - /newswire/ -
Palo Alto, CA, United States, 2014/05/14 - Attensity, the leading provider of corporate insight solutions based on proprietary data contextualization, announced that it has successfully closed $90 million in equity financing - Attensity.com.
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• The Leading Provider of Multi-channel Data Insights and Analytics for Fortune 1000 Companies Secures Financing to Fuel Growth;
• Names Business Software Sector Veteran, Howard Lau, as CEO.
Financing was provided by an international private equity fund and financial advisor company. The new capital secured will be used to accelerate product innovation; fuel market growth; and expand the sales, marketing and engineering teams to meet the growing need for engagement and analytic applications using patented natural language processing (NLP) technology.
“Attensity is already an established market leader in social media analytics used by global companies,” said Howard Lau, CEO and Chairman. “Now we are extending that lead even further into brand reputation as well as the early detection of trends, business opportunities and threats, thereby enabling companies to stay ahead of the market and build competitive advantage.”
Also announced, Howard Lau, an experienced Silicon Valley enterprise software executive and former venture capitalist, is expanding his role to CEO. His vision will drive technology expansion and focus on building teams and partnerships that will educate and support Attensity customers on the benefits of consumer insight solutions.
Through more than two decades of research and development, Attensity has pioneered natural language processing and sentiment analyses with a mission to empower enterprise corporations with timely and relevant insights in order to improve customer experience, manage brand equity, enhance revenue, mitigate business risk and inform business strategies. Its solutions help the company’s diverse client base across all business sectors from Fortune 1000 companies identify relevant and accurate information from social and non-social channels by using patented semantic technologies, analytics and context-based discovery.
Today, Attensity analyzes more than 150 million data sources and is one of the few companies with full access to the Twitter firehose data stream. Its global customers use Attensity’s solutions to listen to customer needs and protect their brand.
About Attensity
Attensity (attensity.com) is a leading provider of corporate insight solutions based on proprietary data contextualization for Global 1000 companies. As a pioneer in natural language processing and sentiment analysis, Attensity’s solutions identify relevant and accurate information from multi-channel data sources using highly sophisticated and patented semantic technologies, analytics and context based discovery. Using Attensity’s integrated solutions, enterprise companies can interpret and “understand” massive amounts of structured and unstructured data from many different sources, thereby helping to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, and help inform business strategies.
Contact: Jamie Larson Camargo - Consort Partners PR
P: +1 512-296-9611
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pr[.]attensity.com 
