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EPMG, the nation’s leading multicultural media partner, announced today that Ingrid Reyes, EVP and director of client solutions, strategy and value, will participate in the panel discussion entitled,“The Future of Hispanic Print” at the Hispanicize conference on Friday, April 4, 2014 at 10:00am EST. Hispanicize 2014 will be held at the Intercontinental Hotel in downtown Miami, Florida.
“I am very excited to be part of this distinguished panel and look forward to having an informative discussion on the future of the Hispanic print media industry,” said Ingrid Reyes, EVP and director of client solutions, strategy and value, EPMG. “It’s a great time for the print world, having gone through a transformation into the digital space. The ability to get news, wherever and whenever you want, has increased circulation, paid subscriptions and readership.”
Reyes, joined by top media and marketing executives, will be sharing keen insights around the power of Hispanic print, examining the future of the industry, and exploring the impact of digital engagement among Hispanics. Panelist include Isabella Sanchez, vice president media integration, Zubi Advertising; Ana Crandell, media director, OMD; Victor Negron, national vice president of marketing, AmeriHealth Caritas. The discussion will be hosted and moderated by Ricardo Hurtado, president and CEO of Hispanic Media, LLC.
“Print has always played an important role in our clients’ campaigns,” said Isabella Sanchez, vice president media integration, Zubi Advertising. “Print is still very relevant to many consumers and continues to rank as one of the most engaging media types among Hispanics. The digital evolution has broadened consumer choices for content allowing us to read content from anywhere.”
Hispanicize 2014 is the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation. The event is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over four full days. Hispanicize 2014 will be held this year from April 1- April 4, 2014 at the Intercontinental Hotel in Miami, Florida.
To schedule an appointment to meet with an EPMG team member during the conference, please contact Ingrid Reyes, EVP and director of client solutions, strategy and value at ireyes[.]epmg360.com.
EPMG (epmg.com) is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI.
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