NewswireTODAY - /newswire/ - Rotterdam, Netherlands, 2014/03/07 - MetrixLab, a leading global provider of marketing analytics and research solutions, increased revenues by +22% to €49M ($67M) in 2013 - MetrixLab.com.

This is a result of a change in strategic direction that is expected to drive further growth in 2014.

Several trends are coming together to challenge the 100 year old business model behind Market Research. The proliferation of consumer data will drive a significant change in the development of deep, actionable insights, and the speed at which they are delivered.

“The Market Research industry needs to broaden its perspective from reliance on survey data to integrating “always on” social data, geospatial data, and newly available data from “the internet of things”. Not only will skill sets need to evolve but a mindset change is crucial for success. The good news is that tech savvy market research companies who are passionate about data and insights are best equipped to benefit from the data revolution.” -states Han de Groot, CEO “MetrixLab’s new strategic direction is to move away from exclusive reliance on survey data to become a data source agnostic consumer insights provider.”

“I strongly believe that tomorrow’s complex business decisions require streaming insights derived from many internal and external data sources that become more accessible every day. We will invest heavily in building a data aggregation, integration and analytics infrastructure.” he concludes.

About MetrixLab

MetrixLab (metrixlab.com) is a global provider of marketing analytics and research solutions. We turn data from surveys, social media and sales channels into actionable insights that help leading brands drive innovation, brand engagement and customer retention. Headquartered in Rotterdam and San Francisco with 15 offices across the US, Europe and Asia, MetrixLab collects and analyses data from millions of consumers in more than 50 countries.

Agency / Source: MetrixLab | Macromill

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