With success in past designer swimwear lines, Lady Lux® is branching out offering consumers a larger shopping selection by now including designer apparel and loungewear. Started in 2007 by designer Christiana Hanna, Lady Lux® is currently being sold in numerous retail locations in the United States, Australia, United Kingdom, Russia and numerous of other countries. With continuing press release and various media exposure, Lady Lux® is gaining popularity and has decided to expand its current market to create further company growth.
Continuing on from the 2013 collection, Lady Lux® will include more apparel and loungewear options in the upcoming 2014 line. With designer clothing on the rise, Lady Lux® sees this as an opportunity to offer trendy designer clothes that will allow their loyal customers to stay up to date with the latest trends. The loungewear line, which is intended to be worn during leisure time around the pool, beach or home, will also embrace current trends. Both lines will continue the company’s goal which is to make every women look and feel great.
The growing swimwear’s target market is young women who have an eye for luxury goods and the latest trends. The company hopes to fulfill the customers growing needs by including these new product offerings. Lady Lux® will continue to incorporate femininity, class, luxury and glamour in future collections. Lady Lux® predicts that the new product lines in both designer apparel and loungewear will have as much success as their previous swimwear lines.