Leveraging LionHeart Digital, EPMG, the nation’s leading multicultural media partner, introduces Mamá y Familia, a contemporary and dynamic online destination covering the ever-changing lifestyle of Spanish-speaking families. Mamá y Familia was produced and launched by LionHeart Digital, a subsidiary of EPMG that hosts and develops creative content channels for the strongest newspaper publishers in the nation.
In 2012, LionHeart Digital built and deployed websites for over 20 Hispanic newspaper publications. The digital alliance became unified under comScore as EPMG Latino and is now the largest fully-disclosed Hispanic newspaper publisher group in the U.S. Mamá y Familia will be integrated across EPMG Latino’s extensive digital footprint.
“One of the distinctive features of Mamá y Familia is its deep, rich content that leverages local market penetration through our publisher group and can provide brand advertisers national scale,” said Ginger Neal, president and chief of strategy, LionHeart Digital. “We brought on influential writers that provide the most useful insights for our readers.”
Mamá y Familia features rich, meaningful and relevant content from the nation’s top experts and bloggers. Writers for Mamá y Familia include Emmy-award winning Roxana A. Soto (parenting), renowned health expert, Dr. Helen Troncoso (fitness and health), and the dynamic duo of Elizabeth and Dawn of Party Bluprints (entertaining). Mamá y Familia covers a wide variety of topics from health and wellness to crafts to beauty.
“Our EPMG Latino audience is powerful, affluent and growing,” said Ingrid Reyes, EVP, director of client solutions, strategy and value, EPMG. “Hispanic households represent the fastest growing market segment in the U.S. and our channel will cater to this burgeoning demographic.”
The new site features the latest in parenting, lifestyle, and fashion and beauty news and videos. For more information or sponsorship inquiries, please contact Ginger Neal at ginger[.]lionheartdigital.com.
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI.