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East Longmeadow, MA, United States, 2014/02/16 - The Telly Awards has named Del Padre Digital as a winner of two Bronze Telly Awards for Proficient Signature Series and Proficient MaxTV product launch videos. These videos were in competition with over 11,000 entries from the United States [NASDAQ: NTK].
The first video “Proficient Signature Series” is an online promotional feature to introduce Proficient Audio’s new flagship Signature Series loudspeaker and subwoofer. The video was shot on a RED Epic and conveys the exceptional performance and features the elegant seven-layer, high-gloss black finish on the products.
The second award was a product launch video for Proficient’s MaxTV, a slim-line, under-TV loudspeaker system featuring hi-fidelity sound and Bluetooth capability. The video was created to demonstrate the dramatic differences between TV sound and the MaxTV.
Director Nino Del Padre achieved these goals using a combination of live action, stock footage and sound design. “The challenge was to illustrate the sound from the sub-standard TV speaker system compared to the home theater quality sound coming from the MaxTV. I ended up using hyper-real sound for the images shown on the TV when the MaxTV is turned on. Working with thousands of sound effects to pair with the TV content was a huge task.”
“We blended dozens of different sounds for each shot such as sounds of a jet engine and an explosion for a gulf swing, bullet ricochets for rain drops hitting a flower and cracking ice for a time-lapse shot of a plant growing.” said Del Padre. The Bronze Award was for outstanding Sound Design in a Internet/Online Commercial.
About The Telly Awards
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Del Padre Digital’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
About Del Padre Digital
Del Padre Digital (delpadre.com) is a digital marketing agency and video production company providing online video production services and internet marketing solutions for business including marketing videos, corporate video production, music video production and interactive marketing services to advertising agencies, corporate clients and the music / entertainment industry.
About Proficient Audio®
Since its founding in 2001, Proficient Audio has delivered top-notch product and industry-leading service. It is now known as one of the residential custom install industry’s most innovative brands.
Proficient Audio is part of Core Brands®, a Nortek company. Core Brands combines the product and marketing strengths of twelve iconic audio, power management, and control brands into a single business unit that includes ATON®, BlueBOLT®, ELAN®, Emphasys®, Furman®, Korus®, Niles®, Panamax®, SpeakerCraft®, Sunfire® and Xantech®.
Nortek, Inc., is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work.