NewswireToday - /newswire/ -
London, United Kingdom, 2014/02/12 - World leader in consumer knowledge Kantar Worldpanel has expanded into Africa with the launch of new consumer panels in Nigeria, Kenya and Ghana - Kantar.com.
The new panels represent the first stage of Kantar Wordpanel’s planned expansion into Africa. The company expects to set up additional panels in more African markets in the near future.
Kantar Worldpanel has built its expansion to Nigeria, Kenya and Ghana through an alliance with fellow Kantar group market research agency, TNS RMS. The partnership combines the in-depth local understanding and expertise of TNS RMS and the international perspective and global knowledge of Kantar Worldpanel.
With the largest population in Africa and the second biggest economy, Nigeria is a key market for global FMCG companies and the existing Nigerian 3,000 household panel has been enhanced and re-launched to reflect the country’s growing importance.
In Kenya and Ghana, Kantar Worldpanel and TNS RMS have set-up completely new panels to help FMCG brands to find sources of growth in these two other highly-interesting markets.
Following the addition of these three important economies, Kantar Worldpanel (kantar.com) offers consumer panel services in 59 countries worldwide and has reinforced its strong position in fast growing markets with operations in Asia, Middle East, Latin America and now Africa.
Josep Montserrat, Global CEO Kantar Worldpanel, said: “With a population of more than one billion and set to increase 50 per cent by 2030, Africa is an important growth market for global FMCG companies and represents a significant new business opportunity. We want to enable our clients to find and access these high growth markets, which is why we have expanded to Africa."