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Agency / Source: Open Ocean Company

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Open Ocean Company Releases Lookbook for 2014 Spring/Summer Apparel Line - Open Ocean Company is pleased to announce the release of their anticipated 2014 lookbook for Spring/Summer - OpenOceanCompany.com
Open Ocean Company Releases Lookbook for 2014 Spring/Summer Apparel Line

 

NewswireTODAY - /newswire/ - Marietta, GA, United States, 2014/02/05 - Open Ocean Company is pleased to announce the release of their anticipated 2014 lookbook for Spring/Summer - OpenOceanCompany.com.

   
 
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On the heels of a successful soft opening going into the holiday season, Open Ocean Company has generated a lookbook. Lookbooks are abbreviated catalogues aimed at retail buyers. With the demand of their initial product line it became necessary to create a lookbook in order to streamline responses to retail chain prospects.

According to Brand Manager, John Dodson, it wasn't in the original plans to create a lookbook this early in the launch of Open Ocean Company. The original plan assumed moderate sales as the brand worked to establish itself in the market. The turning point says John was after completing a direct mail campaign to a select group of 350 retailers in the southeast. It became immediately clear that a lookbook would be needed to answer inquiries and demand for the product.

The Open Ocean Company lookbook is efficient and fun to use as is the company's website. Similar to the style of the website, the pages are well organized and clear on the product details such as color, design, pricing and descriptions. The lookbook finishes with an easy to use order form that can be used for retailers to plan their order and submit them easily by phone or email. The ordering process is further simplified and streamlined by online invoicing and payment. All of which makes Open Ocean Company quick to get products in retailer's hands.

Retailers can download their copy of the lookbook from the website under the "connect / retailers" menu.

Open Ocean Company has already seen the benefits of creating their first lookbook. Within literally hours of completing it they were using it to get commitments from new retailers in Florida and the Caribbean to carry their spring and summer lines.

Open Ocean Company (openoceancompany.com) is the official outfitter of the generation that recaptured the spirit of putting others before self. We are agents of culture change clothed in the “drop everything” apparel of going and getting it done. When you live the Open Ocean lifestyle it can lead anywhere at any time. Be dressed for it!

 
 
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Open Ocean Company Releases Lookbook for 2014 Spring/Summer Apparel Line

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Contact: John Dodson - OpenOceanCompany.com 
678-521-0563 pr[.]openoceancompany.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Open Ocean Company securities in any jurisdiction including any other companies listed or named in this release.

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