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MMD, the brand license partner for Philips displays, and AOC, today announced the signing of a strategic partnership with Jumbo Electronics. Through this strategic partnership, Jumbo Electronics will offer AOC products in UAE, Oman, Bahrain, Kuwait, Qatar and Iraq, while also distributing Philips products in Oman, Bahrain, Kuwait, Qatar, and Iraq.
"In line with our corporate objectives and commitments to our customers, AOC-MMD continues to forge strategic relationships with leading distributors, such as Jumbo Electronics, that extend our market reach," said Vineeth Sebastian, Regionals Sales Director-MEA at MMD and AOC. "Jumbo Electronics has a tremendous network of resellers and sub-distributors, and a strong history of delivering quality products and solutions that address the critical challenges faced by customers, when it comes to display products.”
According to Sebastian, the partnership will also focus on channel development, and corporate and in-retail market in assigned countries. “This will offer more brand awareness and knowledge. While we plan to offer a wide range of AOC and Philips models, we know for sure that volume will come from entry level models. Once that happens, we will slowly push for B2B models,” explained Sebastian.
Rajesh Aiyar, the Deputy General Manager for ITD at Jumbo Electronics said,“We are very pleased to have reached this agreement with AOC-MMD, to sell and market AOC and Philips range of display products. This partnership demonstrates Jumbo Electronics’ commitment to provide the best display solutions currently available, and enables us to focus on developing our portfolio with the next generation products.”
Jumbo is one of the largest distributors in the Middle East region with an extensive retail and distribution network. The company has an enviable line-up of various international brands in its portfolio and distributes brands like HP, Acer, Blackberry, Brother, Casio, Hewlett Packard, LG, Ricoh, NCR, Rionet, Sennheiser and Sony, among others.
Jumbo’s award-winning distribution and logistics network covers 600-800 daily customer touch points, and boasts 1,200 monthly journeys covering 5,000 independent delivery points.
About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company’s design and development center is located in Taiwan.
About AOC
AOC is one of the global top brands in the display market. High quality, first-rate service, an attractive design as well as environmentally friendly and innovative products at competitive prices are the reasons why more and more consumers and distribution partners trust in AOC. The exceptionally broad product range of computer displays has won numerous awards. AOC is a subsidiary of TPV Technology Limited, the world’s largest LCD manufacturer. AOC serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams AOC works with all major IT distributors and resellers.
About Jumbo Electronics
Established in 1974, Jumbo Electronics is UAE’s leading distributor and retailer for IT & consumer electronics. Since its inception, Jumbo has been the chief distributor of the iconic brand Sony in the UAE. Jumbo is also a trusted distribution and retail partner for many of the world's leading brands. It is a formidable force in the industry and is presently enjoying a growing distribution and retail presence in Oman, Qatar, Bahrain and Kuwait.
Jumbo is also successfully expanding outside of the traditional retail arena. The Jumbo Enterprise Service Division caters to various sectors including hospitality, retail, education, healthcare and finance. Setting new benchmarks in customer service in the markets in which it operates, Jumbo has built its reputation through uncompromising adherence to quality and unrivalled after-care, with its dedicated 70,000sq ft. service center in Jebel Ali and 24/7 customer hotline 800 JUMBO. Jumbo Logistics offers integrated supply chain management and cost effective logistics solutions for operational excellence. Jumbo Electronics is an established company in the field of electronics and continues to explore growth opportunities within and outside the electronics space.
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