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NewswireTODAY - /newswire/ -
Los Angeles, CA, United States, 2014/01/23 - Comedy Director, Adam Paul, founder of leading, Los Angeles-based production company, Giantleap Industries, was selected by Edelman Digital to produce Web spots as part of a set of teasers designed to complement Volkswagen’s Super Bowl XLVIII ad.
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Comedy commercial Director, Adam Paul, founder of leading, Los Angeles-based production company, Giantleap Industries, was recruited by Edelman Digital, Adweek's PR firm of the year and listed as one of the top 10 agencies of the decade according to AdAge, to produce Web spots as part of a series of teasers designed to complement Volkswagen’s Super Bowl XLVIII broadcast advertisement. Edelman wanted to utilize the same characters as those in the broadcast spots (by VW agency Argonaut) for a shareable web campaign, a task decidedly in Paul’s wheelhouse.
Under a tight schedule, Edelman Digital sought out Director Paul for his history of producing award-winning comedy ads specifically developed for the Web. His Giantleap banner had a reputation for a nimble process well-suited to pull off such a quick-turn production.
Director Paul notes,“The constraints of shooting for a square format like Instagram made staging these spots a potentially boring exercise, but our two actors, Caroline Fogerty and Lincoln Hoppe, did an amazing job of interpreting the direction and playfully brought Executive Creative Director, Avery Carroll’s, scripts to life. There’s a lovely little Laurel and Hardy act happening between the two scientists that nearly bursts the framing with what’s going on in each scene.”
Because Edelman Digital wanted to create the Web teasers for a Super Bowl broadcast spot they’d shot the day before, they had a set to move and needed a production team in place to shoot their original actors in just 48 hours. Giantleap Industries was able to mobilize with the help of Producer, Pegah Sebati, and art department/stage, SketchPaper Design. Edelman’s San Francisco-based team led by (ECD), Avery Carroll, Senior Producer, Jena Dodd, and Broadcast Producer, Arianna Pilram, helped to meet the tight deadline requirements.
Says Paul,“With so many moving parts, so many things can and will go wrong. But, I’m backed up by an incredible support team who made me look good. DP, Connor Hair, and his team shot with an Alexa to replicate a project that a whole other team had assembled two days earlier for a pristine, crisp, bright look that perfectly complemented our German Volkswagen scientists. I’m used to things moving quickly, but this was a major triumph for my company. I was thrilled to be included in such a cutting-edge project and being given the opportunity to work with the amazing team at Edelman Digital and with their client, Volkswagen. We’ve been thrilled with the feedback on the teasers.”
About Giantleap Industries and Adam Paul
Giantleap Industries (giantleapindustries.com) is an independent film and commercial production house founded by Adam Paul, an award-winning, Los Angeles, California based, commercial comedy director, who lends 20 years of comedy experience to directing and production supervision for branded commercial video projects of all sizes and budgets. Recognized for successful projects such as creating and starring in the comedy Hollywood Residential for the Starz Network, to playing the iconic ‘Naked Man’ on How I Met Your Mother, Adam keeps his focus on one thing: telling a good story.
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adam[.]realadampaul.com 
