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BASF Animal Nutrition - New Focus on Efficient Livestock Feeding - BASF’s global business unit Animal Nutrition launches its new campaign themed “We create chemistry” -
BASF Animal Nutrition - New Focus on Efficient Livestock Feeding


NewswireToday - /newswire/ - Ludwigshafen, Germany, 2014/01/22 - BASF’s global business unit Animal Nutrition launches its new campaign themed “We create chemistry” - DE000BASF111

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• Campaign launch: efficient solutions for balanced growth;
• NSP enzyme Natugrain® TS approved by European Commission for fattening pigs;
• BASF at IPPE in Atlanta, Georgia, January 28 to 30, at Booth 1551.

The campaign, which refers to BASF’s corporate “We create chemistry” strategy, shows how the company addresses future challenges in livestock feeding: with efficient solutions for balanced growth. Quality, sustainability and partnerships are BASF’s key ingredients for achieving efficiency gains for its customers. One example is its Natugrain ® TS enzyme product, which improves feed conversion in poultry and swine. The product was recently approved by the European Commission for the use in fattening pigs confirming its efficacy and safety in use.

Efficient solutions for balanced growth
Producing enough meat, eggs, fish and milk for the growing world population: that’s a major challenge in itself but even more so when you set product quality, saving resources and animal welfare as equally important goals. Dr. Alexandra Brand, who heads BASF’s global Animal Nutrition business unit, said: “Simply producing more and more will not work. Therefore we need to produce more from less: with innovative and efficient feed solutions and the pursuit of balanced growth.”

The newly launched campaign emphasizes how BASF Animal Nutrition will address these future challenges: By offering solutions that set highest quality standards and that contribute to a sustainable future always listening to and working closely together with its customers. BASF has an outstanding reputation as quality leader in the animal nutrition market. The company is valued for its feed additives, helping to safeguard animal welfare and contributing to safer feed and food production. It furthermore centers its activities in close partnerships with customers and livestock producers around sustainable practices BASF’s organic acids, for example, help to avoid feed spoilage and waste. With SET applied sustainability™, which is BASF’s customer specific sustainability program, the company collaboratively and systematically identifies optimization potential for environmental, economic and social improvement at all steps in feed and food production. “‘We create chemistry’ means that we diligently develop efficient products,” Dr. Alexandra Brand said. “For livestock producers who love best quality, good partnerships and a sustainable future.”

Learn more about the new campaign of BASF Animal Nutrition at

EU approval for Natugrain TS in fattening pigs
Natugrain TS (identification number 4a7) recently received approval from the European Commission for use in fattening pigs. This approval completes the regulatory status of Natugrain TS; all relevant animal species (pigs and poultry) are now covered.

Natugrain TS is a thermostable combination of the NSP enzymes endo-1,4-beta-xylanase and endo-1,4-beta-glucanase. It counteracts the anti-nutritive effects of the pentosans and beta-glucans contained in common feeds. Natugrain TS can be used at very economic dose rates and is a cost-efficient solution for farmers to improve feeding efficiency.

Feed enzymes are an important growth field for BASF’s Animal Nutrition business unit. In May 2013, BASF signed an R&D collaboration agreement with Direvo Industrial Biotechnology GmbH to develop feed enzymes for animal nutrition. Moreover, since October 2013, Verenium Corporation, a specialized enzyme biotechnology company, is part of BASF’s global R&D platform, thereby further strengthening its innovation pipeline.

Meet BASF Animal Nutrition at IPPE in Atlanta, Georgia
Besides its new animal nutrition campaign, BASF will feature the latest developments in feed additives and services in booth 1551 at the International Production & Processing Expo (IPPE), January 28-30, at the Georgia World Congress Center in Atlanta, Georgia, USA.

About Animal Nutrition
BASF ( | is a global leader in sustainable animal nutrition offering vitamins, carotenoids, enzymes, organic acids, and specialties for all types of feed. BASF’s products are mainly fed to ruminants, poultry, pigs, farmed fish, and pets. Innovative products (such as Natugrain® TS), modern technologies (including white biotechnology), and SET applied sustainability™, pave the way for making animal nutrition not only more efficient and cost-effective, but also more sustainable. BASF’s expert teams help the nutrition industry analyze and systematically improve the efficiency and sustainability of its products and make verifiable value propositions to the entire value chain up to and including consumers.

About BASF
BASF ( is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

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BASF Animal Nutrition - New Focus on Efficient Livestock Feeding

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