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NewswireTODAY - /newswire/ -
Eschborn, Germany, 2013/11/20 - Verbatim announces the launch of its ground-breaking Natural Vision VxRGB™ technology, available as realistic candle (Classic B) and MR16 retrofit LED lamps - Verbatim.com.
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The products are being launched at Lux Live one of Europe’s key lighting trade shows held in London, opening today.
Using proprietary VxRGB technology developed by Verbatim’s parent company Mitsubishi Chemical Corporation, True Candlelight LED lamps allow users to experience the warmth and ambience of candlelight. Delivering 1900K colour temperature, the white light spectrum and intensity of the LED closely matches a real candle flame a feature not possible with traditional LED or incandescent lamps and something that has inspired this product to be positioned as ‘Natural Vision’. Ideal for use in decorative lighting fixtures such as chandeliers, wall sconces and table settings, the 2.5W VxRGB candle LED has an E14 base fitting and optics that feature a flame tip design.
Verbatim’s VxRGB Natural Vision range also includes a 6.5W MR16 Natural Vision LED lamp that produces 170 lumens output and have a CRI of 97 and a correlated colour temperature (CCT) of 2950K. Benefiting from a unique phosphor mixture to achieve high CRI with a well-balanced spectrum to generate a cosy ambience and also suitable also for retail or museum lighting to highlight objects in their true natural light, the MR16 LED lamp with 25° beam angle uses diamond cut optics to ensure glare-free illumination.
The Natural Vision MR16 LED lamp will be stocked from early 2014 while the True Candlelight LED is already commercially available.
“Verbatim’s VxRGB technology has already been appreciated by many key customers and we anticipate huge demand for Natural Vision LEDs. With unique correlated colour temperatures such as 1900K, this new series of lamps can help create better comfort in living spaces and more creative lighting effects while delivering the long life, energy savings and low heat benefits of LED lighting technology,” comments Jeanine Chrobak, Business Development Manager LED EUMEA, Verbatim.
About Verbatim
Verbatim (verbatim.com) is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories.
In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter.
Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK.
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info.uk[.]verbatim-europe.com 
