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• Signing follows Nikon, Olympus and many more;
• New partnership with Lomography also unveiled;
• Show hosted at the NEC, Saturday 1 Tuesday 4 March, 2014.
Lined up to take place at Birmingham’s NEC, between Saturday 1 and Tuesday 4 March 2014, this new event will combine highly interactive features to entertain and engage consumers, with dedicated conferences and events for professional and retail attendees. The Photography Show will be a must-visit event for enthusiasts, professionals and retailers, with over a hundred companies already committed to exhibit including Panasonic, Fujifim, Graphistudio and Hasselblad.
Future Head of Events Jonny Sullens says: “We are so pleased that Canon has chosen to exhibit at the debut of The Photography Show. Canon’s importance to the market is obvious and with Manfrotto, EPSON, Tetenal and SIGMA also on board it means that our professional, retail and enthusiasts will be able to experience all the very best, and the latest, products on the market. Canon’s desire to help those progress to their ‘next step’ in imaging is a great way to help photographers improve and will resonate with the range of visitors we will have from early adopters to full fledged professionals.”
Lee Bonniface, UK Country Director at Canon Consumer Imaging says: “We’re very excited to work with The Photography Show and be part of the inaugural event. At Canon we aim to inspire and support all those interested in photography to take their next step in imaging and the show will provide a fantastic opportunity to do this. With emphasis on experiences and interactivity we want the visitors to come away excited and empowered, ready to take whatever their next step will be.”
Meanwhile The Photography Show today also unveils a significant partnership with Lomography, the community dedicated to analogue photography. The partnership will see Lomography provide a series of Konstruktor workshop events allowing analogue enthusiasts to take their experience to the max including building, from scratch, their own camera the world’s first DIY SLR’s.
Jonny adds: “As a team we enjoy Lomography’s creative and experimental analogue film photography and we are looking forward to welcoming their community to The Photography Show. We are keen to ensure a range of hands-on activities at the show and I am sure the Lomography Konstruktor workshops will be a hit, while the opportunity to transfer negatives to digital images at the show with the Smartphone Film Scanner will also be highly valued.”
Lomography General Manager, Liana Joyce says: “We are absolutely thrilled to be working with The Photography Show in bringing the world of analogue photography to camera enthusiasts from across the UK. We are hosting live DIY camera building workshops and showcasing some of our latest film gadgets such as the Smartphone Film Scanner and the all-new Petzval Lens for digital and analogue SLR cameras alike. Looking forward to it!”
The Photography Show will bring the imaging industry to life for the UK’s growing audience of amateur photographers, with some of the biggest names in the industry unlocking the secrets of their craft. The show floor itself will be brimming with hundreds of exhibitors, the very latest kit and accessories, and an array of interactive opportunities to get involved in. A studio suite will also be created on-site for visitors to see demonstrations in a professional environment, and themed areas including the IGPOTY Flower Garden, specially created to ensure all subject interests are fully catered for. More activities will be announced in coming months.
The Photography Show will be supported by a major six-figure marketing campaign, including targeting Future’s own leading technology brands T3 and TechRadar.com, which, as the UK’s biggest tech review site, reaches over four million tech enthusiasts every month.
Tickets for The Photography Show will be available from mid-November, priced from:
• Advanced Adult £13
• Advanced Concession £10
• On The Door Adult £15
• On The Door Concession £12
• Professionals and Trade Free
For more information on The Photography Show visit photographyshow.com contact Cassandra Grant at cassandra.grant[.]futurenet.com
Editors Notes:
• The Photography Show is supported by the Royal Photographic Society, the British Institute of Professional Photography, the Master Photographers Association and the Photo Marketing Association (PMA).
• The Photography Show is a new event dedicated to imaging, which will combine highly interactive features to entertain and engage consumers, with dedicated conferences and events for the professionals, consumers and retailer attendees.
• The Photography Show is a Future plc event.
• The Photography Show takes place at the Birmingham NEC, 1-4 March 2014.
• The Photography Show is a high calibre replacement for the Focus on Imaging photography event.
Future (futureplc.com) is a leading publisher of photography magazines, with a portfolio of brands online, on mobile and in print. Titles include:
• Digital Camera
• Photography Week
• Practical Photoshop
• N-Photo
• PhotoPlus
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ben.pester[.]futurenet.com 
