NewswireToday - /newswire/ -
Orlando, FL, United States, 2013/11/04 - LMS, Inc. is pleased to announce its recent sponsorship for the Metro West Babe Ruth Baseball League. LMS was approached by the league to assist in marketing efforts to increase registration rates among boys and girls in Orange and Seminole Counties.
LMS took on the challenge, using over 17 years of its expertise in broadcast digital marketing to target families within a 10-mile radius of the various sports complex. LMS provided original artwork and verified email addresses, using its multi-channel file with opt-in records, to host a broadcast email marketing effort and drive league sign-up rates for the 2013 fall season.
The campaign increased the league’s registration rates by 30%, making the fall season the most successful to date.
The story gets better from there. Not only did the LMS digital campaign encourage children and parents to get involved, but it also inspired one recipient to volunteer as a coach. LMS considers this campaign successful in several areas, proving once again, that strategic marketing efforts can truly make a difference for any organization.
“We are excited to do the little things that help in big ways in our own community,” stated LMS CEO, Steve Cohen. “With kids from our extended families participating, it just made great sense to help. I am delighted the campaign had such impact.”
About List Management Services
Founded in 1995, LMS (lmsonline.com) is a leading provider of best practice direct marketing solutions. With a team of service-minded professionals, LMS provides unsurpassed quality communications and production accuracy in all aspects of direct marketing. Headquartered in Central Florida, LMS also has offices located in Tampa, Florida.