CtrlS has appointed Modi Infosol as the second distributor for India market. With the strategic partnership of its distribution and overall India business strategy, CtrlS has set the tone for an aggressive growth plan and strategies for the India market. Redington will continue to be the distributor for CtrlS.
CtrlS as a tier 4 certified datacenter with expertise in the areas of datacenter management, collocation, DR provides a complete suite of offerings from platform level services which include datacenter infrastructure, storage, backup, hardware to OS layers, network and security layers.
The partnership will make select set of partners of Modi Infosol capable of selling Managed Services, Network Services, and other offerings such as Disaster Recovery, Cloud offerings, Messaging solutions among others.
Under the alliance, Modi Infosol will also offer CtrlS marketing support in order to promote the products and services of the company to all prospective customers who look to avail similar services in the territory, said Sunil Raja Pudota, National Sales Head, CtrlS.
Delhi headquartered Modi Infosol as a distributor would be responsible for the development of channel partners for CtrlS. “Our sales people region by region will identity the channel partners suitable for these products and service across India., says Anuj Modi, Director, Modi Infosol.
Modi Infosol works with over 2500 channel partners across India through full-fledged operations in nine states including Haryana, UP, Gujarat, Maharashtra, Karnataka, West Bengal. “For CtrlS, we would align with competent VARs and Systems Integrators. There will be hand holding to ensure that sales people of partner organisations are trained on CtrlS solutions and services to get well versed with pre sales and post sales at the customer end,” informs Modi.
Cloud (Private and Public) deployments will increase in future as per Modi. “There is large uptake for private cloud wherein enterprises collocate their data centre. DR is witnessing more adoption with compliance becoming mandatory across different verticals. These pose huge opportunities for channel partners,” says Modi. For public cloud too, CtrlS has an extensive range of ‘opex centric’ services which appeal to enterprises today, he adds.
Cloud is usually a concept which has a longer sales cycle than a traditional On Premise deployment. Working on the core infrastructure of an organization takes more time to convince them for cloud, agrees Modi. However he adds,“There is a recurring and predictable business for partners. Also cloud leads to more customer stickiness and the business will increase multi fold in future. And such business offers healthy margins for partners.”
The partners on board will define the focused market segment as CtrlS offerings cut across the verticals. “However SMBs will be immediate focus that are more receptive to private cloud and also public cloud. Enterprises will follow soon. Also BFSI will be a key vertical as CtrlS is quite strong in that segment,” said Modi.
For the first quarter of 2014, Modi Infosol would increase their presence in Hyderabad, Chennai and Rajasthan “With cloud era ushering in, we are confident to build competent channel base of delivering solutions and services from CtrlS. Partners can expect recurring business, customer stickiness and bottom-lines,” said Modi at Modi Infosol.
With the current trends such as cloud computing, BYOD, BYOX, CtrlS would further tap the untapped potential of the India market and capture a bigger market share, while addressing challenges of CIOs to function a dynamic and complex IT environment,” says Pudota at CtrlS.
About CtrlS Data Center Ltd
India's leading global data center solution provider, CtrlS Data Center Ltd (ctrls.com) offers Dedicated server hosting, VPS hosting, disaster recovery, Managed Services, server colocation, and Cloud hosting services.