MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Language Insight
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Language Insight Publishes Website Translation and Localization White Paper - Language Insight has unveiled its first white paper: Why You Should Translate Your Website (And How To Localize It Too). This new white paper is available for free on the company's website - LanguageInsight.com
Language Insight Publishes Website Translation and Localization White Paper

 

NewswireToday - /newswire/ - Preston, Lancashire, United Kingdom, 2013/09/09 - Language Insight has unveiled its first white paper: Why You Should Translate Your Website (And How To Localize It Too). This new white paper is available for free on the company's website - LanguageInsight.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Translation Services / Language / Text-to-Speech Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

The internet has made the world a far smaller place and business commentators are agreed that it has never been easier to launch your products and services in an overseas market - even if you never leave the office. Website translation is an integral part of this - and there are so many advantages to be gained once online content has been made available in multiple languages.

English may be the language of business, but it won't be long before Chinese-speaking internet users surpass their English-speaking counterparts. Failure to cater to this rise in non-English speaking internet users means missing out on valuable commercial opportunities.

Another key advantage when you translate your website is the ability to improve your performance in search, as this new white paper explains. The overwhelming majority of online content is in English, so websites written in this language have a lot to compete against. By translating pages to the language spoken by your key consumer demographic, you are reducing your competition in search, and therefore moving up the rankings and improving your visibility.

These are just some of the reasons why businesses should translate their website, but the question of how to go about this remains. It is a query the white paper goes over in detail.

There are three main options when it comes to website translation: machine translation, crowd-sourced or hiring a professional linguist. Language Insight's white paper looks at each of them objectively and provides businesses with a list of pros and cons for all three, allowing buyers to make an informed decision and select the one that most meets their unique needs.

As the white paper explains, a key benefit of hiring a qualified and experienced human translator over choosing a machine or crowd-sourced translation is that the finished document will be localized. Language localization means going further than simply converting each word of the text from one language to another - as a machine translation typically does. It goes beyond the basic text and grammar and also addresses slang, idioms, abbreviations, currencies, dates, unit measurements, typesetting and even design choices such as the colours and graphics that appear on the web pages.

Localization means that the original document has been fully adapted for the target market. In order to achieve this, the translation must be done by a professional with qualifications, experience and preferably knowledge of the industry. That translator should not only be a mother tongue-speaker of the target language, but also based in the country where that language is spoken. The result should be a website that looks to the reader like it was designed and written by a native speaker of their language - largely because it will have been!

"Languages are constantly evolving and that means translations need the human touch. Website translation is no different," says Language Insight Operations Director Adrian Gonzalez.

With years of experience translating websites to enable businesses to break into new markets, Language Insight has poured its knowledge into its new white paper. Using this free resource as a guide, marketing executives have all the information they need to select the right method of website translation for their requirements.

Visit Language Insight's Media Centre to access the white paper for free now.

About Language Insight
Language Insight (languageinsight.com) was founded in Preston in 2009 as Transcription Global. It has an international client base and a team of hundreds of linguists and typists based across the globe.

Language Insight is a member of the Institute of Translation & Interpreting (ITI), the American Translators Association (ATA), the Association of Translation Companies (ATC), the Association for Qualitative Research (AQR), the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR). It is the proud owner of an Investors in People award and is ISO 9001 accredited.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Translation Services / Language / Text-to-Speech Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Language Insight

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Translation Services / Language / Text-to-Speech articles,
CATCH Visitors via Your Competitors Announcements!


Language Insight Publishes Website Translation and Localization White Paper

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Hayley Cox - LanguageInsight.com 
+44(0)17 7225 2333 hayley.cox[.]languageinsight.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Language Insight securities in any jurisdiction including any other companies listed or named in this release.

Translation Services / Language / Text-to-Speech via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Language Insight / Company Profile


Read Translation Services / Language / Text-to-Speech Most Recent Related Newswires:

New Flyer Expands Partnership with Transportation Diversity Council Building on Commitment to U.S. Workforce Development and Diversity
Leading Law Firm Ensure First-class Support Service with BigHand Investment
Acapela Group Gives A Voice to iPal Robot - The Smart Social Companion for Kids and the Elderly
BigHand Unveils the Latest Version of the Number One Macro and Template Solution, BigHand Create Version 7.6
BigHand Acquires Legal Business Intelligence and Matter Pricing Provider DW Reporting
Bill Dobbs, EFL Teacher and Author Launches Second Book
Norris McLaughlin & Marcus Choose BigHand Hyperstyles and BigHand Create to Streamline Document Production Processes
Canadian Law Firm Chooses BigHand Scrub to Manage Legal Document Metadata Following Microsoft Office Upgrade
BigHand Partners with Detroit IT Outsourced Support Company, CASS Tech to Deliver its Best in Class Software to Law Firms
BigHand Partners with Accellis Technology Group to Deliver Efficiency Solutions to Law Firms
BigHand North America Announces Strategic Partnership with DTI
BigHand Announce Integration with iManage to Simplify Document Production
BigHand Announces Voice and Template Management Integration to Revolutionize Document Production for Law Firms
Reinhart Boerner Van Deuren Chooses BigHand Digital Dictation
Jones Skelton Switches to BigHand Digital Dictation to Support Attorney Mobility and Flexible Working

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  JobsWare.com





 
  ©2020 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)