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NewswireToday - /newswire/ -
Darien, CT, United States, 2013/08/06 - Advantage International announced the hiring today of Leeann Logue as Account Director in its Norwalk, CT office. The Sports Illustrated and Time, Inc. veteran brings broad client marketing experience - AdvantageMrktg.com.
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Reporting to Group Director, Josh Ellovich, Logue will lead sponsorship strategy and activation planning for the agency’s LG Electronics client, including their NCAA partnership, college portfolio and various entertainment sponsorships. "LG is doing some very innovative marketing and continue to rely on us for sponsorship planning", stated Ellovich. "Leeann's experience will help us continue to deliver smart ideas."
Logue comes to Advantage from Sports Illustrated where she spent seven years in integrated client marketing supporting blue chip clients such as; P&G, Subway, Bose, Kraft and AT&T. She also contributed to business development initiatives for partner platforms with Minor League Baseball, Chelsea Piers and New York Road Runners. Prior to Sports Illustrated, Logue worked in brand management on several other Time, Inc. titles such as Essence, Parenting and Martha Stewart Living.
About Advantage International
Owned by Interpublic Group (IPG), Advantage International (advantagemrktg.com) is a leading sponsorship and brand experience agency, specializing in sports, entertainment, lifestyle and cause marketing initiatives on behalf of its corporate clients. Clients include Hyundai Motor America, LG Electronics, Orthofeet, AIG and Tata Consultancy Services. Advantage, headquartered in Darien, CT, won the 2013 Ex Award for “Best Activation of a Sports Sponsorship” for the Hyundai “Show Your Loyalty” college football platform.
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