NewswireTODAY - /newswire/ - Boca Raton, FL, United States, 2013/08/05 - Athan “Tom" Prakas, President/Founder of Prakas & Co., announced the exclusive appointment of Fort Lauderdale’s 254,000 sqf monumental leasing opportunity, ‘Pop Up Las Olas’ arriving to Las Olas' historic Riverfront this Fall - PrakasCompany.com.

Veteran developer Dev Motwani, President and CFO of Merrimac Ventures, one of a group of investors who purchased Las Olas Riverfront for $16.7 million in May 2011, has tapped Prakas & Co exclusively to broker limited leasing opportunities at aggressive, no commitment short term leasing rates to existing and prospective clients seeking to be part of a historic downtown initiative to reignite Las Olas Riverfront in downtown Fort Lauderdale.
“’Pop Up Las Olas’ will reinvigorate Riverfront with an exciting Wynwood-style Pop Up takeover of arts, shopping, culture, restaurant and retail amidst the beautiful backdrop of Riverfront that will engage national curiosity amongst tourists, residents and visitors while supporting the critical downtown arts and entertainment junction of Fort Lauderdale,” explains Dev Motwani.

Prakas & Co. has teamed up with South Florida’s award-winning brand communications and marketing agency, The Gab Group who will support the Pop Up Las Olas initiative with aggressive national and regional public relations and media outreach. Special event support will be extended to all Pop Up Las Olas tenants, restaurants and retailers via a communal email marketing, social media and web media campaign.
“Riverfront’s glory days will be back with the arrival of Pop Up Las Olas, says Athan “Tom” Prakas, President/Broker of Prakas & Co. We are anticipating a Wynwood style renaissance and are elated that Dev Motwani and his group of investors have made the bold decision to launch this concept which will revolutionize this historic address,” he adds.

Prakas & Co. is working fast and furiously to line up a fresh mix of diverse brands, concepts and establishments. Leasing opportunities now available on a first come first serve basis. Prakas & Co. is seeking exciting emerging brands and concepts to lease this once in a lifetime opportunity. With the lowest retail leasing rates in Broward County, Prakas & Co. seeks to fill the property with a steady rotation of restaurants, cafes, retail spaces and art galleries. Take part of this exciting leasing initiative now available exclusively through Prakas & Co. with unheard of leasing rates in the region.
The opportunity is open to artsy retail concepts, gallery-style shopping environments, green market takeovers, innovative exhibits, cultural displays, gourmet restaurants, specialty lifestyle and ‘foodie’ style concepts. Pop Up Las Olas will make for an ideal test market or marketing extension to any existing restaurant or launch brand concept in the area.

“Fort Lauderdale get ready to embrace the largest Pop-Up retail and destination restaurant concept to hit the U.S., right in the heart of downtown Fort Lauderdale amidst the beautiful backdrop of Las Olas Riverfront”, says The Gab Group agency founder Michelle Soudry. “The agency will be lining up a calendar of unique launch events, street festivals and community activities once early leasing commitments have been announced,” she adds. “We are proud to have been tapped to promote this next chapter in South Florida and Fort Lauderdale history.”
For leasing rates and inquiries, please contact Athan “Tom” Prakas, Steve Birger or Christian Prakas by calling 561-368-0003 or emailing PopUpLasOlas[.]PrakasCompany.com.

About Prakas & Co.

Prakas & Co. (prakascompany.com), established in 2000, is Florida’s most respected real estate brokerage for restaurant, nightclub and hospitality properties throughout Florida and other high-profile properties throughout the country. A recognized leader in restaurant and hospitality site selection, Prakas & Co. has brokered more than 400 restaurant leases and sales in the past thirteen years. Clients of Prakas & Co include The Falcone Group, Boca Tanning Club, Danny DeVito of DeVito's South Beach, Sub-Culture Group, Buckhead Life Group, BurgerFi, Firehouse Subs, Dunkin Donuts, Vic & Angelos, Johnny Rockets, The Restaurant People, just to name a few.
Prakas & Co. is headquartered at 1800 NW 1st Court, Boca Raton, FL 33432, with a second office located in Downtown Fort Lauderdale. For more information, contact Prakas & Co. at (561) 368-0003.

Agency / Source: The Gab Group

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