Timeshare resale advertising website BuyaTimeshare.com reports a significant increase in the overall value of offers sent from prospective buyers to timeshare owners through the company website in the second quarter of 2013.
The total dollar value of buyer offers sent to owners advertising their timeshares for sale increased 284 percent in Q2 2013 compared to a year ago, with an average offer value of just over $17,000. The overall range of offer amounts varies considerably due to the wide spectrum of resorts and weeks available on buyatimeshare.com, but the enhanced technological improvements made to the site are given as a major reason for the spike in value according to BuyaTimeshare.com president and CEO Wesley Kogelman.
“We have made it much easier for buyers to place an offer on our advertisements due to our Timeshare Pulse online account system, so this is contributing to the offer values placed onto the ads on our site,” said Kogelman.
“Our web interphase structure is integrated with an alert system which allows buyers to receive email alerts when a new property comes onto our site, aligning with specific criteria they have programmed into the system. An alert is even sent when a current advertiser adjusts the pricing on an ad, so buyers can respond effectively to the timeshare they are looking for,” Kogelman added.
Such activity does not come as a surprise to industry watchers, with statistics released by the American Resort Development Association (ARDA) reinforcing the trend towards more resale purchases in timeshare sales.
In the 2012 Shared Vacation Ownership Owners Report from the ARDA International Foundation, resales were cited as making up 32 percent of new timeshare sales, up from 17 percent in 2010. Industry executives heard during the ARDA convention in April that timeshare buyers are looking more to resale companies because they know they can secure better terms for the purchase compared to working with a developer.
“The internet is changing the way people look for timeshare products, and more buyers are coming to sites such as ours looking for the best deal,” stated Kogelman. “Google estimates that 60,000 searches a month are done for the term ‘timeshares for sale’ with another 49,000 for ‘timeshare resale’, proving that people are looking for timeshare inventory online.”
BuyATimeshare.com is an internet advertising and marketing company for timeshare owners who seek to sell or rent timeshare by-owner. The company has been in business since 2000 and was ranked by Inc. Magazine as one of the fastest-growing, privately held companies in the country making the prestigious Inc. 5000 list in 2010 and 2011. BuyATimeshare.com was also listed as one of BusinessNH Magazine’s Top 10 Companies to Watch in 2009. The company is a member in good standing with the American Resort Development Association (ARDA), Canadian Resort Development Association (CRDA) and Cooperative Association of Resort Exchangers (CARE).