Silverpop™, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces it has been named a Champion for the second year in a row in Info-Tech Research Group’s Lead Management Automation Vendor Landscape. The company was also recognized for Best Overall Value and received the highest Info-Tech Value Score™ among all of the vendors featured in the report.
Silverpop was ranked as a leader in vendor credentials across the board for its solid mix of features and usability at the most comprehensive price point. Info-Tech Research Group recognizes Champions as those who receive high scores for most evaluation criteria and offer excellent value. Champions also have a strong market presence and are usually trendsetters for the industry.
“On a relative basis, Silverpop maintained the highest Info-Tech Value Score of the vendor group,” said Kamal Ammar, Senior Consulting Analyst at Info-Tech Research Group. “Vendors were indexed against Silverpop’s performance to provide a complete, relative view of their product offerings. Marketers should choose Silverpop for a comprehensive feature set and affordable price. Companies of all sizes can realize a lot of value from implementing the solution.”
Info-Tech Research Group awarded Silverpop strong marks across all categories, including CRM integration, mobile, social, multi-channel and data management. The report specifically recognized Silverpop for the following featuresand capabilities:
• Behavior-based lead scoring and its Social Connect portfolio that includes location-based marketing functionality;
• More than 80 pre-packaged reports and analytics tools that include an Excel integration through one-click data export for pivot table analysis;
• Mobile features, including the Pop-In iPad application and interactive SMS campaigns.
Info-Tech Research Group is North America's fastest growing full-service IT analyst firm, with more than 30,000 members worldwide. Its Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.
“It’s an honor to be recognized as a Champion by Info-Tech, which, like Silverpop, is quickly growing and focused on helping its customers move to the next level and deliver measurable results,” said Bill Nussey, Silverpop CEO. “Silverpop began investing heavily in our lead management functionality in 2010, so to be ahead of the marketplace just three years later is an accomplishment I am very proud of. As our industry now faces a time of tremendous change, Silverpop will remain focused and committed to helping marketers deliver incredibly rewarding, behavior-based customer experiences while also increasing efficiency and demonstrating ROI.”
About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a sixteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
Silverpop (silverpop.com) is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.